Youtility
Why Smart Marketing Is about Help Not Hype
Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Self Help, Self Improvement, Success
| Author: | Jay Baer | ISBN: | 9781101633885 |
| Publisher: | Penguin Publishing Group | Publication: | June 27, 2013 |
| Imprint: | Portfolio | Language: | English |
| Author: | Jay Baer |
| ISBN: | 9781101633885 |
| Publisher: | Penguin Publishing Group |
| Publication: | June 27, 2013 |
| Imprint: | Portfolio |
| Language: | English |
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
