Consumer category: 1529 books
by Bernard Cova
Language: French
Release Date: November 20, 2015
Language: French
Release Date: November 20, 2015
Derrida, Deleuze et Lyotard sont indissociables dans le mouvement de pensée poststructuraliste qui à partir de la fin des années 60 a radicalement changé la façon de voir le monde et par là même de concevoir les sciences en général et les sciences sociales en particulier. L’impact de ces...
Finney's Finds
The Bay Area’s Consumer Watchdog Shows You Where to Find Funky, Fun, & Cheap Deals
Language: English
Release Date: December 20, 2012
Would you like to know which Bay Area gift store offers a “happy hour?” Which big-name candy maker gives you a discount just because of where you work—if you know to ask? Michael has scoped out the best deals, the largest selection, and the most unusual places to shop. Now he lets...
Taste, Consumption and Markets
An Interdisciplinary Volume
Language: English
Release Date: September 21, 2018
Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a reader,...
by Michel Jean
Language: French
Release Date: June 22, 2010
Language: French
Release Date: June 22, 2010
Dans la jungle des produits et services disponibles, JE a voulu offrir aux consommateurs un guide de survie qui leur permettra de prévenir et de déjouer les magouilles. Les dix dossiers traités dans ce guide pratique présentent des cas vécus, des mises en garde et de précieuses ressources. Ils...
Regards croisés sur la consommation
Tome 1 - Du fait social à la question du sujet
Language: French
Release Date: September 22, 2014
De quoi nous parle la consommation, de quoi la consommation est-elle le cœur ?
Consommation, marché, marketing, marchandisation voici bien l'univers sémantique qui hante la société contemporaine. Pourtant, dans le monde de la recherche on ne peut être que surpris de la faible place prise...
Regards croisés sur la consommation
Tome 2 - Des structures au retour de l'acteur
Language: French
Release Date: November 20, 2015
« Quant aux Français, loin de tirer parti d’une source aussi riche, ils ont préféré emprunter les étrangers qui les avaient eux-mêmes copiés. [...] Ah ! connaissons mieux la valeur de ce que nous possédons, pénétrons dans la bibliothèque des manuscrits »... Ces lignes, que rédige Paulin...
"Quand le consommateur regarde les choses du marché..."
Contributions de Michel Callon, de Bruno Latour et de leurs collègues à l'étude de la consommation
Language: French
Release Date: November 20, 2015
Nous ferons l’hypothèse que l’apport le plus original de la sociologie de l’acteur-réseau à l’analyse des phénomènes de consommation concerne la manière dont elle interroge le rôle qu’y jouent les objets. Depuis plus de trente ans en effet, les sociologues de ce courant se sont évertués...
Generation Deluxe
Consumerism and Philanthropy of the New Super-Rich
Language: English
Release Date: June 28, 2004
They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously,...
Small Data
The Tiny Clues That Uncover Huge Trends
Language: English
Release Date: February 23, 2016
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing...
Walking the Narrow Road
Marketing and Spiritual Instruction for Christians in Business
Language: English
Release Date: October 11, 2012
Life’s not easy being a Christian, holding to Christ's ideals, and still running a profitable business.
In fact, as Christians we are held to higher standards and hamstrung in ways that our secular counterparts would never understand. Where they can cheat a little, the Spirit inside of...
The Customer Service Survival Kit
What to Say to Defuse Even the Worst Customer Situations
Language: English
Release Date: March 20, 2013
By providing clear techniques, behavioral science insights, case studies, situation-specific advice, and actionable practice exercises, workplace communication expert Richard Gallagher has created a resource that can help anyone master the delicate art of communication. The Customer Service Survival...
The ABCs of Getting Out of Debt
Turn Bad Debt into Good Debt and Bad Credit into Good Credit
Language: English
Release Date: February 28, 2013
In difficult times, debt can be a matter of life and death, happiness and despair. Controlling your debt can bring order and calm. Mastering debt can bring wealth and success. As bestselling Rich Dad/Poor Dad author Robert Kiyosaki says, Good debt makes you rich and bad debt makes you poor.”
The...
The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Language: English
Release Date: June 6, 2006
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to...
by Rajat Paharia
Language: English
Release Date: May 28, 2013
Language: English
Release Date: May 28, 2013
The New York Times and Wall Street Journal bestseller!
The new secret to driving LOYALTY THAT PAYS
Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail....