Consumer category: 1529 books
Cool
How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World
Language: English
Release Date: April 14, 2015
A bold argument that our "quest for cool" shapes modern culture and the global economy
Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances...
Trade-Off
Why Some Things Catch On, and Others Don't
Language: English
Release Date: September 15, 2009
A Fresh and Important New Way to Understand Why We Buy
Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?
The answer lies in the ever-present tension between...
FutureShop
How to Trade Up to a Luxury Lifestyle Today
Language: English
Release Date: June 26, 2007
FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels...
The Language of Trust
Selling Ideas in a World of Skeptics
Language: English
Release Date: May 4, 2010
What to Say, How to Say It, Why It Matters
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves...
Ashes to Ashes
America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
Language: English
Release Date: May 26, 2010
No book before this one has rendered the story of cigarettes -- mankind's most common self-destructive instrument and its most profitable consumer product -- with such sweep and enlivening detail.
Here for the first time, in a story full of the complexities and contradictions of human nature,...
The New Culture of Desire
5 Radical New Strategies That Will Change Your Business and Your Life
Language: English
Release Date: October 21, 2002
A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of...
Why People Buy
Motivation Research and Its Successful Application
Language: English
Release Date: September 5, 2016
There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin...
Chasing Cool
Standing Out in Today's Cluttered Marketplace
Language: English
Release Date: May 1, 2007
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod...
by
Language: English
Release Date: July 18, 2011
Language: English
Release Date: July 18, 2011
From the pages of The Baffler, the most vital and perceptive new magazine of the nineties, sharp, satirical broadsides against the Culture Trust.
In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But...
The Big Data-Driven Business
How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Language: English
Release Date: November 6, 2014
Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus,...
The Aisles Have Eyes
How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Language: English
Release Date: January 17, 2017
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products...
The Grocers
The Rise and Rise of Supermarket Chains
Language: English
Release Date: January 3, 2011
Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the...
by Martha R. Pease, Michael J. Campbell
Language: English
Release Date: March 20, 2015
Language: English
Release Date: March 20, 2015
Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator...
by Dan Geller
Language: English
Release Date: January 1, 2014
Language: English
Release Date: January 1, 2014
This is a behavioral economics book showing readers how money anxiety impacts consumer financial behavior and the economy. The book demonstrates the impact of financial anxiety on retail sales and bank savings. When money anxiety increases, consumers save more and spend less, which pushes the economy...