Consumer category: 1529 books
Laddering
Unlocking the Potential of Consumer Behavior
Language: English
Release Date: June 27, 2013
Marketing and product development best practices for a fragmented economy
The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision...
Brand Intimacy
A New Paradigm in Marketing
Language: English
Release Date: October 23, 2017
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions.
In the...
by Süphan Nasır
Language: English
Release Date: March 31, 2015
Language: English
Release Date: March 31, 2015
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies...
The ABA Consumer Guide to Employee Rights
Understanding and Asserting Your Rights On The Job
Language: English
Release Date: September 1, 2015
Although a job is a huge part of most people’s lives, few people fully understand the rules that define their employment or know their options when the relationship with their employer sours. This book covers issues such as job security and termination issues; discrimination; job applicant rights;...
The Branded Mind
What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Language: English
Release Date: February 3, 2011
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.
Investigating...
by Glenn Cole
Language: English
Release Date: December 27, 2010
Language: English
Release Date: December 27, 2010
The scams, schemes, "deals," myths, cons, and inside secrets consumers want to know--but hidden from the public--collected and documented in one ready reference. Alphabetical, clear, sourced and supported. Includes cars and dealers, ads, marketing, travel, food, restaurants, health, drugs, doctors,...
Brand Psychology
Consumer Perceptions, Corporate Reputations
Language: English
Release Date: March 3, 2015
Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind...
Brand Equity & Advertising
Advertising's Role in Building Strong Brands
Language: English
Release Date: October 31, 2013
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and...
by
Language: English
Release Date: November 19, 2013
Language: English
Release Date: November 19, 2013
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations...
The Lemon Car Consumer Handbook
All The Basics On Car History Checks And The Lemon Car Laws To Help You Find Out If Your Vehicle Is A Lemon Car, Help You Do Something About Your Lemon Vehicle Or Help You Avoid Buying A Lemon At All Costs
Language: English
Release Date: October 8, 2012
Many people purchase a vehicle and then drive away to find out that it actually doesn’t drive well. Did they buy a lemon or not?
A lemon car is a defective car which you buy at extremely bargain price without being aware of all its mechanical flaws. There are many factors to consider before...
by Valerie Hockert, PhD
Language: English
Release Date: February 4, 2014
Language: English
Release Date: February 4, 2014
If only more of us had read these many years ago and followed the suggestions to be consumer wise, perhaps we’d be better off today.How to be money wise, save money, make wise purchases and more.If you like this, you will also like Consumer Wise Part 2.
by Vance Packard
Language: English
Release Date: October 4, 2011
Language: English
Release Date: October 4, 2011
An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character...
by
Language: English
Release Date: January 10, 2014
Language: English
Release Date: January 10, 2014
Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities.
Going beyond...
Clickology
What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed
Language: English
Release Date: December 9, 2013
You're only a click away from online success.
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not...