Consumer category: 1529 books
Fairness in Consumer Contracts
The Case of Unfair Terms
Language: English
Release Date: December 5, 2016
This book focuses on unfair contract terms in consumer contracts, in particular the existing legislation and the proposals by the Law Commissions for a new unified regime. In this context it considers, in particular, what we mean by fairness (both procedurally and in substance); the tools used; the...
Consumer Culture
Selected Essays
Language: English
Release Date: May 1, 2016
We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment, and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that...
by
Language: English
Release Date: February 25, 2014
Language: English
Release Date: February 25, 2014
Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books...
by Susan Horner, John Swarbrooke
Language: English
Release Date: April 28, 2016
Language: English
Release Date: April 28, 2016
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety...
The Connected Customer
The Changing Nature of Consumer and Business Markets
Language: English
Release Date: January 19, 2011
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend...
Customer-Centric Marketing
Build Relationships, Create Advocates, and Influence Your Customers
Language: English
Release Date: April 29, 2015
The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing...
Customer Engagement
Contemporary issues and challenges
Language: English
Release Date: December 14, 2015
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions;...
Morality and the Market (Routledge Revivals)
Consumer Pressure for Corporate Accountability
Language: English
Release Date: November 13, 2014
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains...
by Mauro Artibani
Language: Italian
Release Date: October 9, 2017
Language: Italian
Release Date: October 9, 2017
Ehi, pss…… La crescita si fa con la spesa, non con la produzione nè con il lavoro. Così viene generato reddito, quel reddito che serve a fare nuova spesa. Tocca allocare quelle risorse di reddito per remunerare chi, con la spesa, paga tutti.
Questa la regola che governa l'Economia dei Consumi;...
by Franck Cochoy
Language: English
Release Date: July 24, 2015
Language: English
Release Date: July 24, 2015
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation...
Marketing Graffiti
The Writing on the Wall
Language: English
Release Date: December 1, 2017
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.
Most marketing textbooks tackle the subject as a business function...
by
Language: English
Release Date: October 12, 2012
Language: English
Release Date: October 12, 2012
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...
Situating Child Consumption
Rethinking Values and Notions of Children, Childhood and Consumption
Language: English
Release Date: January 1, 2015
Providing extensive examples of the conditions of children's everyday consumption as well as how children themselves understand issues of work, money, scarcity, and consumer products, this book challenges the prevailing theories of consumption and opens up new ways of thinking about children. Arguing...
Consumer Behaviour
Perspectives, Findings and Explanations
Language: English
Release Date: December 4, 2012
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.