Consumer Behaviour category: 842 books
by Mark Parrott
Language: English
Release Date: January 3, 2018
Language: English
Release Date: January 3, 2018
Know the Knowable Future Meta-Trends and the Next Economy utilizes demographics to forecast the health of every economy/industry in the world. Meta-Trends allows you to know the knowable future i.e. • Know which businesses should you start today • Know which industries will survive and thrive...
by Richard Stanton
Language: English
Release Date: January 10, 2018
Language: English
Release Date: January 10, 2018
Have you ever wondered why some people are able to become super-successful entrepreneurs while others just dream about it? Have you always wanted to follow in the footsteps of the world’s wealthiest business owners, investors or tech giants? What makes everything turn to gold at their touch? That’s...
Market-Driven Management
Strategic and Operational Marketing
Language: English
Release Date: July 19, 2012
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.
Motivated by the increased...
Transforming Organizations for the Subscription Economy
Starting from Scratch
Language: English
Release Date: August 18, 2017
The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to...
by Tom Carter
Language: Italian
Release Date: April 4, 2015
Language: Italian
Release Date: April 4, 2015
Siamo consapevoli di VIVERE UN periodo storico particolare, che in molti chiamano crisi e che qualcuno chiama OPPORTUNITA', ORA, in qualsiasi modo tu la viva, una cosa è certa:
Il mondo delle vendite è profondamente cambiato.
Il cliente e i suoi meccanismi decisionali sono profondamente...
by Eric Thomsen
Language: English
Release Date: April 10, 2018
Language: English
Release Date: April 10, 2018
Global energy markets are rapidly turning away from fossil fuels towards wind and other competitively priced renewable sources. As renewables’ role in power generation expands, technology becomes an important enabler. Renewable energy hybrid solutions have significant potential to provide the...
Economics of Pessimism and Optimism
Theory of Knightian Uncertainty and Its Applications
Language: English
Release Date: November 13, 2017
This is the first book to investigate individual’s pessimistic and optimistic prospects for the future and their economic consequences based on sound mathematical foundations. The book focuses on fundamental uncertainty called Knightian uncertainty, where the probability distribution governing uncertainty...
Cases on Branding Strategies and Product Development
Successes and Pitfalls
Language: English
Release Date: December 31, 2014
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful...
Making a Difference in Marketing
The Foundation of Competitive Advantage
Language: English
Release Date: March 16, 2017
Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this potency...
Innovations in Services Marketing and Management
Strategies for Emerging Economies
Language: English
Release Date: October 31, 2013
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies...
by Vincent Diaz
Language: English
Release Date: June 3, 2017
Language: English
Release Date: June 3, 2017
This book presents lists of how to change hardware and behavior for efficiency as well as why this works in a theory explaining the list items and teaching the reader to advance the theory.
by Stuart Oskamp, P. Wesley Schultz
Language: English
Release Date: January 15, 2005
Language: English
Release Date: January 15, 2005
Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while...
Economicando
Prontuario di primo soccorso economico-finanziario
Language: Italian
Release Date: November 11, 2016
Acquisizioni, fusioni, bail-in e bail-out. Il mondo delle banche sta cambiando velocemente fisionomia e, parallelamente a questi rivolgimenti vistosi nell’assetto societario, con meno clamore ma altrettanta velocità, sta cambiando anche il rapporto delle banche col risparmiatore.
Oggi molte operazioni...
Il Risparmio in Casa e Fuori Tecniche infallibili per ritrovarsi in portafoglio 200-300 euro in più ogni mese
Tecniche infallibili per ritrovarsi in portafoglio 200-300 euro in più ogni mese
Language: Italian
Release Date: June 26, 2017
"Benvenuto/a!
E se ti dicessi che le 200-300 euro o anche più per pagare parte del mutuo, le bollette, le tasse o altre spese fisse che devi affrontare ogni mese le possiedi già nel tuo portafoglio............?"
Tutti i dettagli in un utile libro che illustra metodi testati e infallibili...