Transforming Organizations for the Subscription Economy

Starting from Scratch

Business & Finance, Marketing & Sales, International, Consumer Behaviour
Cover of the book Transforming Organizations for the Subscription Economy by Alexander Manu, Taylor and Francis
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Author: Alexander Manu ISBN: 9781351983730
Publisher: Taylor and Francis Publication: August 18, 2017
Imprint: Routledge Language: English
Author: Alexander Manu
ISBN: 9781351983730
Publisher: Taylor and Francis
Publication: August 18, 2017
Imprint: Routledge
Language: English

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek.

Transforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everythingis social, augmented and autonomous; objects and spaces will havemultiple purposes, capabilities and meanings. This is a new territoryfull of opportunity which is generally discussed only at the level oftechnology involved instead of the intellectual level, where the realunderstanding of the need for transformation resides. The book revealsideas about what is possible if we transform the present. The narrativeis organized around what is actual and what is potential; what is theprobable future that we can arrive at through change, and what is thepossible future that we can build through transformation. When engagingin transformation, the following strategic question develops: ifyou were designing your organization today, how would you design it?In other words, how would you go about it starting from scratch?

This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek.

Transforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everythingis social, augmented and autonomous; objects and spaces will havemultiple purposes, capabilities and meanings. This is a new territoryfull of opportunity which is generally discussed only at the level oftechnology involved instead of the intellectual level, where the realunderstanding of the need for transformation resides. The book revealsideas about what is possible if we transform the present. The narrativeis organized around what is actual and what is potential; what is theprobable future that we can arrive at through change, and what is thepossible future that we can build through transformation. When engagingin transformation, the following strategic question develops: ifyou were designing your organization today, how would you design it?In other words, how would you go about it starting from scratch?

This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.

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