Consumer Behaviour category: 842 books

Cover of THE ART OF SELLING

THE ART OF SELLING

THE ART OF SELLING

by JOSÉ HÉLDER SARAIVA BACURAU
Language: English
Release Date: November 20, 2017

This book will help you better understand the art of selling, your reading will bring practical knowledge that will bring increased sales and growth. It is a practical, objective book and will help the reader to understand the buyer's mind.
Cover of Marketing Your Message To Business and the Media

Marketing Your Message To Business and the Media

The Essential Guide to Why You Buy

by Michael Dresser
Language: English
Release Date: July 11, 2014

Marketing Your Message to Business and the Media is about creating a compelling connection with your audience whether it is conveyed by audio or visual means. Communication: How to turn words and the emotions they evoke into sales! Your success depends on creating the emotional triggers...
Cover of The Complete Idiot's Guide to Social Media Marketing, 2nd Edition

The Complete Idiot's Guide to Social Media Marketing, 2nd Edition

Harness the Power of Facebook, Twitter, LinkedIn, YouTube, and Other Social Sites to Promote Your Product or Service

by Jennifer Abernethy
Language: English
Release Date: April 3, 2012

Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections.
Cover of Dan Ariely's Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Ant Hive Media
Language: English
Release Date: May 16, 2016

This is a summary of behavioral economist and New York Times bestselling author Dan Ariely's Predictably Irrational: The Hidden Forces That Shape Our Decisions; offering a much-needed take on the irrational decisions that led to our current economic crisis.Why do our headaches persist...
Cover of Gestión de la atención al cliente - consumidor. UF0036.
by Carmen Arenal Laza
Language: Spanish
Release Date: October 1, 2017

Este Manual es el más adecuado para impartir la UF0036 "Gestión de la atención al cliente / consumidor. UF0036." de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Real Decreto. Puede solicitar gratuitamente las soluciones a todas las actividades y al examen final en...
Cover of Understanding Social Media Marketing
by V.T.
Language: English
Release Date: May 8, 2014

Social media isn't new in our modern world, where people are connected to each other. Therefore, if you have a business and you are not leveraging on social media such as Instagram, Twitter or Facebook, you are losing out big time. Billions of people around the world are connected to each...
Cover of Summary of Fortune at the Botton of the Pyramid
by Jaya Jha
Language: English
Release Date: August 31, 2016

Summary of the famous book Fortune at the Botton of the Pyramid by C. K. Prahlad.
Cover of Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle
by Dave Donelson
Language: English
Release Date: March 31, 2011

Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing to their own strengths. “Case...
Cover of The Marketing Mavens
by Noel Capon
Language: English
Release Date: June 12, 2007

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy,...
Cover of Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
by Instaread Summaries
Language: English
Release Date: February 18, 2019

Summary, Analysis & Review of Jonah Berger’s Contagious by Instaread   Preview: Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes...
Cover of Make Them Say Wow

Make Them Say Wow

Simple Strategies to Help You Take Better Care of Your Customers and Make Them Fall in Love with Your Business

by Roosevelt Myers
Language: English
Release Date: January 28, 2017

In "Make Them Say Wow!" author Roosevelt J. Myers provides businesses like yours with one of the most powerful secrets to increasing revenue, experiencing growth, and finding lasting success and that is - learning how to make your customers fall head over heels in love with your business.  In...
Cover of Persuasion: Mastery- How to Master Persuasion, Mind Control and NLP
by Ryan James
Language: English
Release Date: July 15, 2017

Persuasion Series Book #2 **Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? **Persuasion often gets a bad rap; naysayers call it a manipulative scheme. However, persuasion...
Cover of The Ultimate Guide on Negotiating For Everyday Situations
by Patty Reeves
Language: English
Release Date: May 21, 2013

The Ultimate Guide on Negotiating For Everyday Situations This book covers several topics including: What is involved in negotiating   -Negotiating the purchase of a car   -Negotiating the purchase of real estate   -How to practice negotiating skills   -How to put...
Cover of Greed, Inc.

Greed, Inc.

Why Corporations Rule the World and How We Let It Happen

by Wade Rowland
Language: English
Release Date: October 20, 2011

Why is it that multinational drug companies hide or falsify unfavorable results? Why do automakers knowingly sell us unsafe cars? Why is big business allowed to poison our environment-and us? Why is our food so unhealthy, with obesity growing at such an alarming rate? Why are we working such long...
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