Consumer Behaviour category: 842 books

Cover of The Hummer and the Mini

The Hummer and the Mini

Navigating the Contradictions of the New Trend Landscape

by Robyn Waters
Language: English
Release Date: October 5, 2006

From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled...
Cover of Co-Create

Co-Create

How Your Business Will Profit from Innovative and Strategic Collaboration

by David Nour
Language: English
Release Date: May 9, 2017

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship...
Cover of International Business Development - I.T.
by Vision Raval
Language: English
Release Date: June 8, 2016

Many freshers and experienced team members often wonders how to bring consistent business to the company they work for. This book will give basic guideline to them about where to invest their efforts and what kind of output they can expect from different IT Business Development models.  This...
Cover of Corporate Creativity

Corporate Creativity

Developing an Innovative Organization

by Thomas Lockwood, Thomas Walton
Language: English
Release Date: February 23, 2010

Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational...
Cover of Business Gamification For Dummies
by Kris Duggan, Kate Shoup
Language: English
Release Date: January 23, 2013

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any...
Cover of The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
by Robbie Kellman Baxter
Language: English
Release Date: March 20, 2015

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription...
Cover of The Everything Guide to Customer Engagement

The Everything Guide to Customer Engagement

Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business

by Linda Pophal
Language: English
Release Date: August 8, 2014

Expert advice and strategies for winning--and keeping--customers! Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement...
Cover of Stop, Look, & Listen

Stop, Look, & Listen

The Customer CEO Business Fable About How to Profit from the Power of Your Customers

by Chuck Wall
Language: English
Release Date: April 30, 2013

Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.Stop, Look, and Listen is the story of how Bob...
Cover of The Pinwheel

The Pinwheel

Strategy Versus Culture, and the Winner Is … Improving the Odds in Your Favor

by Steve Church, Terry Cain
Language: English
Release Date: November 3, 2017

Remember that colorful childhood toy that spins? Each vane of a pinwheel looks the same and catches the same wind, spinning the wheel around. If one vane is damaged, the pinwheel slows down or stops. Many think of the pinwheel as a childhood diversion, but when you envision it as a metaphor for delivering...
Cover of A Joosr Guide to... Hug Your Haters by Jay Baer: How to Embrace Complaints and Keep Your Customers
by Joosr
Language: English
Release Date: July 20, 2016

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries...
Cover of The Clueless Journey
by Ify Okeowo
Language: English
Release Date: November 15, 2017

A woman's journey into motherhood changes her perspective about Customer Service, bringing about a positive change in her company's turn over in less than a month.
Cover of How to Start Your Own Business!

How to Start Your Own Business!

Business Techniques Training Series

by Kimberly Peters
Language: English
Release Date: July 19, 2015

If you have ever though about starting your own business and experiencing the rewards and security that comes along with owning a business, then this is the book for you! "How to Start Your Own Business" will take you through everything you need to know to create, start and operate a fully...
Cover of Passive Income : Amazon FBA

Passive Income : Amazon FBA

MONEY IS POWER, #4

by Gary Lewin
Language: English
Release Date: July 24, 2015

PASSIVE INCOME :AMAZON FBA (Book #4) : Use Amazons' FBA program to realize your potential to make money without lifting a finger Multiply your income sources by making a multinational company work for you! Use Amazons’ FBA program to realize your potential to make money without lifting...
Cover of How to Sell Physical Info Products Through FBA
by Daniel Hall
Language: English
Release Date: June 28, 2018

Greg Cesar has a fantastic opportunity to present to you that hardly anyone else is harnessing right now. Greg is an international expert in creative internet marketing strategies. Over 100,000 people have purchased Greg's products online, so obviously, he knows how to sell products. Greg has...
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