Research category: 4571 books

This book provides the first comparative analysis of the three major streams of contemporary narrative psychology as they have been developed in North America, Europe, and Australia and New Zealand. Interrogating the historical and cultural conditions in which this important movement in psychology...

In its first edition this book successfully enabled readers, with little or no prior knowledge of computing or statistics, to develop reliable and valid tests and scales for assessment or research purposes. In this edition, the author has thoroughly updated the text to include new recent advances...

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

With the pressure of time-based competition increasing, and customers demanding faster service, availability of service parts becomes a critical component of manufacturing and servicing operations. Service Parts Management first focuses on intermittent demand forecasting and then on the management...

This work summarizes research conducted in the type and frequency of propaganda techniques utilized on the Internet. The fundamental baseline from which research underwent operation was in accordance with the "Seven Propaganda Devices" as established by Alfred and Elizabeth Lee. The devices, Names Calling,...

This classic volume compiles and describes interdisciplinary research on the formal nature of human knowledge about the world. Three key dimensions that characterize mental models research are examined: the nature of the domain studied, the nature of the theoretical approach, and the nature of the methodology.

This book has been developed to simply the writing experience when using A Manual for Writers of Research Papers, Theses, and Dissertations (8th edition). Students no longer have to navigate through the cumbersome and complicated official guide. This handbook is simple to use and far less time consuming....

**Conversations About Group Concept Mapping: Applications, Examples, and Enhancements **takes a concise, practice-based approach to group concept mapping. After defining the method, demonstrating how to design a project, and providing guidelines to analyze the results, this book then dives into real...

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as...

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social...

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: A, University of Kent, language: English, abstract: The research report elaborates on responsibilities of Fashion buyer, who was recently appointed in a Paris based Children's wear retail organization....

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest....

Essay from the year 2008 in the subject Business economics - Operations Research, grade: 96.00, University of Phoenix, course: Skills for Professional Development, language: English, abstract: Team dynamics and groups are used by multinational to owned locally companies and academic institutions as...

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world's leading automobile manufacturer and is the...