Research category: 4571 books

In order to manage complex supply and demand networks, staying abreast of the latest research and developments within the field of supply chain management is of vital importance. Information Technologies, Methods, and Techniques of Supply Chain Management has compiled chapters from experts from around...

This textbook provides a clear, concise, and comprehensive introduction to methodological issues encountered by the various social science disciplines. It emphasizes applications, with detailed examples, so that readers can put these methods to work in their research. Within a unified framework, John...

Traditional manufacturing systems are no longer able to satisfy new requirements introduced by increasingly global markets, resulting in the need for automated industries with high performance manufacturing systems. The integration between design and manufacturing and utilization of new production systems...

Designed to help both graduate students and start-up researchers with their own case study research, this book presents 21 individual applications of the case study method together with cross-referenced discussions of key methodological issues. Many of the applications—including a wide array of...

In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative...

Supply Chain Management (SCM) has always been an important aspect of an enterprise’s business model and an effective supply chain network is essential to remaining competitive in a global environment. By properly managing the flow of goods and services, businesses can operate more efficiently while...

In fields as diverse as research and development, governance, and international trade, success depends on effective communication and processes. However, limited research exists on how professionals can utilize procedures and express themselves consistently across disciplines. Corporate and Global...

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively...

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in

This book provides encouragement and strategies for researchers who routinely address research questions using data from small samples. Chapters cover such topics as: using multiple imputation software with small sets; computing and combining effect sizes; bootstrap hypothesis testing; application...

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed...

The book is devoted to the problem of manufacturing scheduling, which is the efficient allocation of jobs (orders) over machines (resources) in a manufacturing facility. It offers a comprehensive and integrated perspective on the different aspects required to design and implement systems to efficiently...

Vibrant and insightful, this book introduces students and researchers to the basics of case study research. Adopting jargon-free language, it grounds its advice in concrete experience and real-world cases. Using examples from across the social sciences, Gary Thomas provides practical guidance on how...

Strategic Alliances for Innovation and R&D is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary...