Marketing category: 13176 books
by Isobel Doole, Robin Lowe
Language: English
Release Date: September 10, 2012
Language: English
Release Date: September 10, 2012
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...
by Michelle Gledhill
Language: English
Release Date: August 21, 2012
Language: English
Release Date: August 21, 2012
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...
Instruments of procurement marketing by the example of a car manufacturer
An introduction to the concept of procurement marketing with a case example of Volkswagen
Language: English
Release Date: November 13, 2012
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Applied Sciences Wernigerode, course: Ausgewählte BWL-Probleme Internationaler Unternehmungen, language: English, abstract: This paper...
Sensory Marketing
Theoretical and Empirical Grounds
Language: English
Release Date: October 8, 2015
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory...
Mobile Marketing Guide
Insider strategies to tapping into the ever-growing mobile shopping market!
Language: English
Release Date: October 30, 2018
If you’re looking to skyrocket sales, connect with your target audience, and send an endless surge of highly-targeted traffic to your website, you must tap into the power of mobile marketing.
The number of mobile shoppers is at an all-time high, and it’ll only continue to grow over the...
Social Media Marketing
Guide about using social sites for marketing
Language: English
Release Date: May 19, 2017
Contents
Introduction
Tumblr
Pinterest
Twitter
Facebook
Google plus
Introduction
Social media marketing is the use of social sites for advertisement purposes. There are many social sites which can be used for advertisement purposes. Free registration is available for users of...
Marketing
Grundlagen marktorientierter Unternehmensführung Konzepte - Instrumente - Praxisbeispiele
Language: German
Release Date: November 5, 2014
Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements aus einer entscheidungsorientierten Sicht. In der 12. Auflage des Marketing-Klassikers wurden alle Kapitel überarbeitet. Insbesondere wurden bei den Verhaltens-...
by Ahmed Abdelmoumene
Language: English
Release Date: August 24, 2012
Language: English
Release Date: August 24, 2012
Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 'keine', , language: English, abstract: Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical...
by André Presse
Language: English
Release Date: April 18, 2004
Language: English
Release Date: April 18, 2004
Diploma Thesis from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1 (B), Leipzig University of Applied Sciences (Marketing Management), language: English, abstract: The declining stock markets in 2000 and 2001 have...
by Mary Bryant
Language: English
Release Date: February 1, 2019
Language: English
Release Date: February 1, 2019
Forget all you know about Social Media Marketing! The most information-packed book on this subject - Social Media Marketing Explained is THE blueprint, and the only book you'll ever need, to know more!
Enjoy this amazing book - packed with latest info and updated for 2019 - this publication...
Lean Smarketing
An Introduction to the Integration of Marketing and Sales
Language: English
Release Date: May 19, 2017
This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach. For readers new to this field, and to better understand the provided smarketing methodology, this booklet starts with an introduction...
by Francis Nicholson, Richard Meek
Language: English
Release Date: September 8, 2010
Language: English
Release Date: September 8, 2010
Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...
Hands-On Social Marketing
A Step-by-Step Guide to Designing Change for Good
Language: English
Release Date: October 12, 2010
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process:...
by Katelyn Prendiville
Language: English
Release Date: January 9, 2016
Language: English
Release Date: January 9, 2016
Let's be frank: the Internet is confusing. As new technologies emerge and digital channels evolve, it can be hard to keep up - especially if you are a time-poor equestrian and business owner. However, it's also an incredible platform for marketing your business and connecting with your customers......