Marketing category: 13176 books
by Kate Gillespie
Language: English
Release Date: July 3, 2015
Language: English
Release Date: July 3, 2015
This textbookintroduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster.
Increasingly, marketing activities must be integrated at a global...
Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
Language: English
Release Date: August 5, 2010
The Grateful Dead-rock legends, marketing pioneers
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live...
by Moehr and Associates
Language: English
Release Date: August 24, 2015
Language: English
Release Date: August 24, 2015
Calling all Introverts: You can achieve success in network marketing. What was traditionally thought of as a socializing business could be a nightmare for those who cringe at the thought of shmoozing and sales. Yet, to grab your share of this lucrative industry while still dealing with your own unique...
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Strategies for Engaging in Facebook, Twitter & Other Social Media
Language: English
Release Date: June 18, 2010
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows...
by Justin Grensing, Linda Pophal
Language: English
Release Date: August 18, 2013
Language: English
Release Date: August 18, 2013
Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from–which can be both a benefit and a challenge. This book provides an overview of marketing and...
Guerrilla Marketing Field Guide
30 Powerful Battle Maneuvers for Non-Stop Momentum and Results
Language: English
Release Date: February 1, 2013
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers-all inside, battle-tested, and ready to employ.
The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver...
The 7-Step Success Formula To Viral Video Marketing
The Ultimate Manual On Marketing Trends And Marketing Tips For Internet Marketing Strategies To Help You Create Viral Videos That Will Get You More Traffic, Increase Conversions For Better Sales & Bigger Profits
Language: English
Release Date: October 5, 2012
One single video can help you increase brand awareness and get you better results in sales conversions without having you spend thousands in online promotion and advertising.
A viral video is simply content in video format which you put on video-sharing sites and it spreads out all over...
by Ardath Albee
Language: English
Release Date: September 25, 2009
Language: English
Release Date: September 25, 2009
Turn prospects into buyers with a powerful emarketing strategy!
“Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.”
David Meerman Scott, bestselling author...
Marketing and Social Construction
Exploring the Rhetorics of Managed Consumption
Language: English
Release Date: August 29, 2003
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work,...
Breakthrough Marketing Plans
How to Stop Wasting Time and Start Driving Growth
Language: English
Release Date: April 30, 2016
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf,...
Content Chemistry
The Illustrated Handbook for Content Marketing
Language: English
Release Date: May 1, 2018
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to...
The 4 A's of Marketing
Creating Value for Customer, Company and Society
Language: English
Release Date: April 23, 2012
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes...
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win
Grow Your List, Break the Rules, and Win
Language: English
Release Date: August 15, 2012
A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities...
Cycle de vie des produits
Les phases-clés d'une stratégie marketing efficace
Language: French
Release Date: April 14, 2015
Un guide pratique et accessible pour comprendre le concept de cycle de vie des produits
Conceptualisé par l'économiste Raymond Vernon, le modèle de cycle de vie des produits comprend, à l'image d'une existence humaine, un développement en quatre phases majeures : le lancement/la naissance,...