Breakthrough Marketing Plans

How to Stop Wasting Time and Start Driving Growth

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Breakthrough Marketing Plans by Tim Calkins, Palgrave Macmillan US
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Author: Tim Calkins ISBN: 9781137107619
Publisher: Palgrave Macmillan US Publication: April 30, 2016
Imprint: Palgrave Macmillan Language: English
Author: Tim Calkins
ISBN: 9781137107619
Publisher: Palgrave Macmillan US
Publication: April 30, 2016
Imprint: Palgrave Macmillan
Language: English

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

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Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

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