Marketing category: 13176 books
Promoting and Marketing Events
Theory and Practice
Language: English
Release Date: October 28, 2013
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...
by John Hawkins
Language: English
Release Date: February 2, 2019
Language: English
Release Date: February 2, 2019
Harnessing the Power of Viral Marketing Where Everyone is Suddenly Talking About Your Company, Product or Service is the an Effective Means to Becoming a Rapid Success in a Short Period of Time!
Viral marketing buzz occurs daily, in normal, unspectacular circumstances and when you least anticipate...
by Hillary Scholl
Language: English
Release Date: December 25, 2018
Language: English
Release Date: December 25, 2018
Create an avalanche of profits using the PROVEN email marketing methods
E-mail marketing is a direct marketing method that makes use of e-mails to communicate a commercial message to your target market.
It can be difficult to build a permission based mailing list. With the overwhelming amount of traffic...
Marketing Strategies Used By Intel To Create A Sustainable Market Position
An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position
Language: English
Release Date: February 8, 2011
Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel...
Political Marketing
Strategic 'Campaign Culture'
Language: English
Release Date: November 12, 2013
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities...
Making a Difference - The societal marketing concept supporting educational and cultural issues
The societal marketing concept supporting educational and cultural issues
Language: English
Release Date: February 18, 2002
Research Paper (postgraduate) from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), European University Viadrina Frankfurt (Oder) (Economics - International Business Administration), course: Marketing Seminar,...
The Sustainable Marketing Concept in European SMEs
Insights from the Food & Drink Industry
Language: English
Release Date: May 14, 2018
The food and drink sector represents Europe’s largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate...
Modern Affiliate Marketing
Learn the top modern affiliate marketing techniques.
Language: English
Release Date: October 19, 2018
Learn the top modern affiliate marketing techniques.
The key to affiliate marketing success is to focus on what works. The mechanics of affiliate marketing have not changed. What has changed, however, are the strategies that enable you to become a successful affiliate marketer.
With...
by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Language: English
Release Date: July 20, 2017
Language: English
Release Date: July 20, 2017
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.
Topics new to this edition include:
*...
by
Language: English
Release Date: August 29, 2017
Language: English
Release Date: August 29, 2017
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as...
Marketing in the Cyber Era
Strategies and Emerging Trends
Language: English
Release Date: December 31, 2013
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies...
Ryanair and its low cost flights in Europe
Marketing Plan
Language: English
Release Date: June 19, 2008
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of the Sunshine Coast Queensland (Business Faculty), course: Marketing Management, 19 entries in the bibliography, language: English,...
by Florian Riedel
Language: English
Release Date: March 15, 2007
Language: English
Release Date: March 15, 2007
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Lund University (School of Economics and Management), course: International Marketing and Euro-Marketing, 29 entries in the bibliography, language:...
by Peter Mudie, Angela Pirrie
Language: English
Release Date: June 25, 2012
Language: English
Release Date: June 25, 2012
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.
This new edition has been...