Marketing category: 13176 books
by Noel Capon
Language: English
Release Date: February 1, 2015
Language: English
Release Date: February 1, 2015
Managing Marketing in the 21st Century is about understanding how to develop market strategy and managing the marketing process. It is not a book that attempts to describe all there is to know about marketing, nor is it filled with glossy pictures. Managing Marketing in the 21st Century focuses on...
by Noel Capon
Language: English
Release Date: February 1, 2015
Language: English
Release Date: February 1, 2015
Capon's Marketing Framework is shortened version of Managing Marketing in the 21st Century that, nonetheless, provides a solid framework for marketing students. This book is about understanding how to develop market strategy and managing the marketing process. It is not a book that attempts to describe...
by Maingi Joe
Language: English
Release Date: February 4, 2014
Language: English
Release Date: February 4, 2014
Project Report from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Wales, Newport,, language: English, abstract: This is a marketing plan for Costa Coffee which is based on the Costa Coffee case study....
Marketing Automation and Online Marketing
Automate Your Business through Marketing Best Practices such as Email Marketing and Search Engine Optimization
Language: English
Release Date: April 10, 2018
Do you have a reasonably successful business? Or do you have a side business and looking to move up a gear? How do you automate your tasks to get to the next level?
This book is your answer.
Marketing automation has revolutionized the way business firms carry out their marketing efforts....
Travel Marketing, Tourism Economics and the Airline Product
An Introduction to Theory and Practice
Language: English
Release Date: October 3, 2017
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.
This publication covers both...
Marketing
A Critical Introduction
Language: English
Release Date: March 19, 2009
Electronic Inspection Copy available for instructors here
`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job...
by Monique Reece, Michael Tasner, Tony Davila
Language: English
Release Date: April 27, 2013
Language: English
Release Date: April 27, 2013
A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and...
by Jules Miller
Language: English
Release Date: October 21, 2011
Language: English
Release Date: October 21, 2011
Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of South Central Los Angeles, course: Marketing Management, language: English, abstract: Marketing Information Systems support marketing management...
Creating Marketing Magic and Innovative Future Marketing Trends
Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Language: English
Release Date: January 6, 2017
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt...
Handbook of Niche Marketing
Principles and Practice
Language: English
Release Date: April 3, 2013
Get closer to tailor made marketing!
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing...
Marketing, Rhetoric and Control
The Magical Foundations of Marketing Theory
Language: English
Release Date: April 19, 2018
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern...
by Paul D. Kings
Language: English
Release Date: April 10, 2017
Language: English
Release Date: April 10, 2017
Spice up Your Business by Becoming a Smart Email Marketer
Building a successful business requires a working and a reliable marketing plan. This plan ensures the growth of your business. Most times, a good marketing plan could be tasking, time-consuming and almost impossible to achieve. However, this...
The Marketing Performance Blueprint
Strategies and Technologies to Build and Measure Business Success
Language: English
Release Date: July 23, 2014
Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution,...
Money Making Marketing: Finding the people who need what you're selling and making sure they buy it.
Money Making Marketing: Finding the people who need what you're selling and making sure they buy it.
Language: English
Release Date: August 18, 2016
We are living in the Great Age of Marketing. And this book — packed as it is with one helpful suggestion after another — will help you succeed in it. You’ll be able to use and profit from this resource for years.You should be aware, however, that not everything you need is in these pages....