Marketing category: 13176 books
The Social Media Guru - A practical guide for small businesses
Implement an easy social media marketing strategy to gain customers & leads with Snapchat,Twitter, Facebook, Youtube, Instagram, a blog
Language: English
Release Date: September 15, 2016
Why buy this book? It's practical. It's visual. It's crammed with relevant examples, infographics and actionable takeaways for you to implement straight away. What will you learn? •How to actually use Snapchat, Twitter, Youtube, Facebook and Instagram the right way in 2016. • An understanding of...
by pavan choudary
Language: English
Release Date: October 29, 2014
Language: English
Release Date: October 29, 2014
”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanct—USP, marketing warfare, positioning—to smithreens…The author has captured the essence of successful marketing in this readable text, focusing on the pharmaceutical industry.” - Elsa Davies (Fellow, Institute...
by
Language: English
Release Date: December 9, 2010
Language: English
Release Date: December 9, 2010
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets:...
Principles of Marketing
A Value-Based Approach
Language: English
Release Date: November 19, 2013
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including...
by Matthew Housden, Brian Thomas
Language: English
Release Date: April 27, 2012
Language: English
Release Date: April 27, 2012
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.
The book shows how to:
· Plan a direct marketing campaign
· Integrate new technology with conventional direct marketing...
by Raymond Wayne
Language: English
Release Date: February 28, 2019
Language: English
Release Date: February 28, 2019
The Guide to Profiting from Influencer Marketing
Want to implement an influencer marketing campaign?
Learn How to successfully understand an influencer marketing campaign and become an influencer.
Some users on social media post about their experiences with a brand and earn money...
Experiential Marketing
A Practical Guide to Interactive Brand Experiences
Language: English
Release Date: December 3, 2017
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating...
Knowledge Management for Sales and Marketing
A Practitioner’s Guide
Language: English
Release Date: May 3, 2011
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents...
by David Bowie, Francis Buttle, Maureen Brookes
Language: English
Release Date: October 4, 2016
Language: English
Release Date: October 4, 2016
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied...
by Ruth Rentschler, Anne-Marie Hede
Language: English
Release Date: November 4, 2009
Language: English
Release Date: November 4, 2009
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for...
by Steven Pike
Language: English
Release Date: June 1, 2007
Language: English
Release Date: June 1, 2007
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed...
Finding New Ways to Engage and Satisfy Global Customers
Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Language: English
Release Date: April 1, 2019
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing...
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Language: English
Release Date: December 12, 2015
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...
by Robert W. Palmatier, Lena Steinhoff
Language: English
Release Date: January 15, 2019
Language: English
Release Date: January 15, 2019
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including...