Hospitality Marketing

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Hospitality Marketing by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen ISBN: 9781317403487
Publisher: Taylor and Francis Publication: October 4, 2016
Imprint: Routledge Language: English
Author: David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
ISBN: 9781317403487
Publisher: Taylor and Francis
Publication: October 4, 2016
Imprint: Routledge
Language: English

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This 3rd Edition has been updated to include:

  • Coverage of hot topics such as use of technology and social media,  power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
  • Updated online resources including: power point slides, test bank of questions, web links and additional case studies
  • New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
  • New discussion questions to consolidate student learning at the end of each chapter.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This 3rd Edition has been updated to include:

More books from Taylor and Francis

Cover of the book Transnational and Comparative Research in Sport by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Stolen Lives by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Judaism, Philosophy, Culture by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book How to Analyse Texts by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Talking Politics by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Inequality and Uneven Development in the Post-Crisis World by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Arabic-English-Arabic Legal Translation by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Psychotic Organisation of the Personality by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Creating Spiritual and Psychological Resilience by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Organized Activities As Contexts of Development by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book World Nuclear Power by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Closure by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Art as Abstract Machine by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Gay People, Sex, and the Media by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book The Korean War by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy