Marketing category: 13176 books
by Scott Anderson Miller
Language: English
Release Date: August 24, 2015
Language: English
Release Date: August 24, 2015
Don't chase business—bring new customers to you!
Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques...
by Recursos para Pymes
Language: Spanish
Release Date: April 6, 2014
Language: Spanish
Release Date: April 6, 2014
Aprenda a utilizar en su Marketing el elemento de persuasión más importante y efectivo. Las historias.
Lo crea o no uno de los elementos de Marketing que mejor resultado da en el mundo real para vender son las historias, envolver nuestro producto o servicio dentro de un enfoque narrativo...
Digital Marketing
A Practical Approach
Language: English
Release Date: February 2, 2018
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing....
by
Language: English
Release Date: July 28, 2017
Language: English
Release Date: July 28, 2017
In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies....
Value-based Marketing
Marketing Strategies for Corporate Growth and Shareholder Value
Language: English
Release Date: August 27, 2009
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder...
Content - The Atomic Particle of Marketing
The Definitive Guide to Content Marketing Strategy
Language: English
Release Date: June 3, 2017
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce...
Innovative B2B Marketing
New Models, Processes and Theory
Language: English
Release Date: August 3, 2017
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had...
Customer-Centric Marketing
A Pragmatic Framework
Language: English
Release Date: March 11, 2016
State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.
The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich...
Internet Marketing Cheat Sheets
Complete Box Set
Language: English
Release Date: May 18, 2014
Internet Marketing Cheat Sheets is a series of Internet & Website Marketing books written by Adrian Andrews, aimed at the novice webmaster or entrepreneur seeking to earn an income from the internet. Packed with proven strategies covering such topics as; Website Promotion, Search Engine Optimization...
Entrepreneurial Marketing
An Effectual Approach
Language: English
Release Date: April 27, 2017
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making...
One Hour Marketing
The Entrepreneur's Guide to Simple Effective Marketing
Language: English
Release Date: October 25, 2016
Who says marketing has to takes weeks or months--or even hours--to plan and execute? All you need is sixty minutes, an open mind, and "One Hour Marketing". If you’ve been running your business on empty because marketing seemed too confusing, too difficult and too time consuming, relax. "One Hour...
Customer-Centric Marketing
Supporting Sustainability in the Digital Age
Language: English
Release Date: February 3, 2015
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer...
Marketing the Public Sector
Promoting the Causes of Public and Nonprofit Agencies
Language: English
Release Date: July 12, 2017
The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating...
e-Marketing
Applications of Information Technology and the Internet within Marketing
Language: English
Release Date: July 3, 2013
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no...