Marketing category: 13176 books

Cover of Profit Making Internet Marketing Strategies

Profit Making Internet Marketing Strategies

An Internet Business How To Guide On Cost-Effective Marketing Solutions For Internet Advertising And Sales Promotion To Help You Create An Online Marketing Plan That Will Increase Sales And Bring In Repeated Online Income

by Peter Y. Nelson
Language: English
Release Date: October 10, 2012

Now that the consumer market has become a global playing field, no business can afford not to operate on the internet.  Fact is many businesses opt to start out on the internet straight on rather than put up a traditional brick-and-mortar business. There are many different ideas, tools...
Cover of Creating Unstoppable Word Of Mouth In Network Marketing
by Anonymous
Language: English
Release Date: August 25, 2014

The network marketing industry has been totally changed by the emergence of the Internet. Now with the net, you can literally reach out to thousands of visitors with the click of a button. This book will briefly tell you about viral marketing techniques and how to utilize them to generate...
Cover of Advanced Database Marketing

Advanced Database Marketing

Innovative Methodologies and Applications for Managing Customer Relationships

by Koen W. De Bock
Language: English
Release Date: March 23, 2016

While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances...
Cover of Inbound Marketing and SEO

Inbound Marketing and SEO

Insights from the Moz Blog

by Rand Fishkin, Thomas Høgenhaven
Language: English
Release Date: May 21, 2013

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to...
Cover of Content Marketing Strategies For Dummies
by Stephanie Diamond
Language: English
Release Date: December 21, 2015

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content...
Cover of Marketing and Promoting Your Business
by Ian Birt
Language: English
Release Date: December 1, 2017

Effective marketing is essential for small business success. Marketing, simply defined, is ‘giving people what they want profitably’. This means designing a business offer that satisfies your customers to make sales. Satisfied customers return and refer others to your business. Marketing...
Cover of A Comprehensive Guide to Digital Marketing Strategy
by Neil Kokemuller
Language: English
Release Date: January 1, 2018

Are you a small-business owner or entrepreneur on a limited budget? Do you run a new company or one mired in traditional marketing strategies? Perhaps you are a marketing professional looking to enhance your understanding of new media, or a brand influencer wondering how to leverage your online following...
Cover of Content Marketing For Dummies
by Susan Gunelius
Language: English
Release Date: May 12, 2011

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content...
Cover of Marketing Plans In A Week

Marketing Plans In A Week

How To Write A Marketing Plan In Seven Simple Steps

by Ros Jay, John Sealey
Language: English
Release Date: July 6, 2012

Marketing planning just got easier Nothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if...
Cover of Professional Services Marketing Handbook

Professional Services Marketing Handbook

How to Build Relationships, Grow Your Firm and Become a Client Champion

by Nigel Clark, Charles Nixon
Language: English
Release Date: April 3, 2015

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services...
Cover of The Concepts of Marketing
by Olufolake Stephen Adams
Language: English
Release Date: May 19, 2016

Every profession always have concepts by which each operates.Marketing also have concepts. Terminologies define concepts and each terminology differs from profession to profession and so, does their concepts.That said a concept or idea has to be designed to work. It is not a concept until it has an...
Cover of Street Marketing™: The Future of Guerrilla Marketing and Buzz

Street Marketing™: The Future of Guerrilla Marketing and Buzz

The Future of Guerrilla Marketing and Buzz

by Marcel Saucet
Language: English
Release Date: September 29, 2015

This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands. • Thoroughly explains the compelling advantages of Street Marketing™, including low...
Cover of Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Understanding Marketing Plans and Strategy

by Malcolm McDonald
Language: English
Release Date: November 3, 2016

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has...
Cover of Strategic Sport Marketing
by David Shilbury, Hans Westerbeek, Shayne Quick
Language: English
Release Date: January 29, 2014

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing...
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