A Comprehensive Guide to Digital Marketing Strategy

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book A Comprehensive Guide to Digital Marketing Strategy by Neil Kokemuller, Neil Kokemuller
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Author: Neil Kokemuller ISBN: 9781370073269
Publisher: Neil Kokemuller Publication: January 1, 2018
Imprint: Smashwords Edition Language: English
Author: Neil Kokemuller
ISBN: 9781370073269
Publisher: Neil Kokemuller
Publication: January 1, 2018
Imprint: Smashwords Edition
Language: English

Are you a small-business owner or entrepreneur on a limited budget? Do you run a new company or one mired in traditional marketing strategies? Perhaps you are a marketing professional looking to enhance your understanding of new media, or a brand influencer wondering how to leverage your online following to earn revenue?

Whether you identify with any of these descriptions or simply want to learn as much as possible about digital marketing strategy, this book it is for you! Written by a college marketing professor, it offers a comprehensive overview of the primary components currently used in a complete digital marketing strategy.

Learn about digital marketing basics, the role of websites, user experience, content marketing, buyer personas, buyer journeys, search engine optimization, customer relationship management, analytics, email marketing, mobile marketing, digital advertising and much more!

Use this book to help create your own comprehensive digital marketing strategy for your company or yourself!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Are you a small-business owner or entrepreneur on a limited budget? Do you run a new company or one mired in traditional marketing strategies? Perhaps you are a marketing professional looking to enhance your understanding of new media, or a brand influencer wondering how to leverage your online following to earn revenue?

Whether you identify with any of these descriptions or simply want to learn as much as possible about digital marketing strategy, this book it is for you! Written by a college marketing professor, it offers a comprehensive overview of the primary components currently used in a complete digital marketing strategy.

Learn about digital marketing basics, the role of websites, user experience, content marketing, buyer personas, buyer journeys, search engine optimization, customer relationship management, analytics, email marketing, mobile marketing, digital advertising and much more!

Use this book to help create your own comprehensive digital marketing strategy for your company or yourself!

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