Marketing category: 13176 books
42 Rules for B2B Social Media Marketing
Learn Proven Strategies and Field-Tested Tactics through Real World Success Stories
Language: English
Release Date: December 15, 2009
Social media is changing the way people think about marketing. Its much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them. But, with so many social...
by Michael Becker, John Arnold
Language: English
Release Date: September 14, 2010
Language: English
Release Date: September 14, 2010
Straightforward advice on building and launching a mobile marketing plan
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing...
by Noel Capon
Language: English
Release Date: June 12, 2007
Language: English
Release Date: June 12, 2007
The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy,...
Don't Buy A Duck
Stop Wasting Money & Only Do Marketing That Works
Language: English
Release Date: April 1, 2016
With over a 15+ year career in the marketing space, Champagne has amassed a treasure trove of knowledge on branding and marketing, and shares his sometimes candid, often chuckle-worthy, and always clear advice with his readers here in this guide to marketing made easy.
"If you had a smart...
Outside-In Marketing
Using Big Data to Guide your Content Marketing
Language: English
Release Date: April 8, 2016
Supercharge ROI by Rebuilding Content Marketing Around Your Customer!
Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that...
by Sarah Taylor
Language: English
Release Date: September 30, 2017
Language: English
Release Date: September 30, 2017
MOBILE MARKETING FOR BEGINNERSJump into the world of mobile marketing and reach customers on the go. Understand basic mobile marketing concepts and trends, develop a strategy that works for your business, and then implement and optimize the strategy following industry best practices. This book...
by Juanjo Ramos
Language: Spanish
Release Date: May 1, 2016
Language: Spanish
Release Date: May 1, 2016
El propósito del emailing digital no es otro que el de adquirir nuevos clientes y consolidar la fidelidad de los que ya tenemos a través del fortalecimiento de los lazos de confianza que se establecen mediante las comunicaciones regulares.
Las herramientas que nos proporciona Internet nos...
Marketing and Sales Analytics
Proven Techniques and Powerful Applications from Industry Leaders
Language: English
Release Date: May 29, 2014
PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP
“Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping...
by Anonymous
Language: English
Release Date: April 7, 2015
Language: English
Release Date: April 7, 2015
Learn The Secrets Of Achieving Unstoppable Viral Word Of Mouth And Propel Your Network Marketing Business To The Next Level!
The network marketing industry has been totally changed by the emergence of the Internet. Now with the net, you can literally reach out to thousands of visitors with...
by Manuel Braschi
Language: English
Release Date: September 5, 2018
Language: English
Release Date: September 5, 2018
Dear Friend:
Google receives over one million searches per month for Instagram related terms such as Instagram marketing, Instagram ads, Instagram advertising and Instagram promotion. There are currently 800 million active Instagram users logging in every month and the forecast is that this...
Artificial Intelligence for Marketing
Practical Applications
Language: English
Release Date: August 2, 2017
A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain...
by
Language: English
Release Date: December 22, 2015
Language: English
Release Date: December 22, 2015
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than...
Strategic Innovative Marketing
4th IC-SIM, Mykonos, Greece 2015
Language: English
Release Date: September 26, 2016
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights...
Marketing Challenges in a Turbulent Business Environment
Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
Language: English
Release Date: December 22, 2015
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer...