Routledge Handbook of Sports Marketing

Nonfiction, Sports, Reference, Business & Finance, Marketing & Sales
Cover of the book Routledge Handbook of Sports Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317584919
Publisher: Taylor and Francis Publication: December 22, 2015
Imprint: Routledge Language: English
Author:
ISBN: 9781317584919
Publisher: Taylor and Francis
Publication: December 22, 2015
Imprint: Routledge
Language: English

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.

Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as:

  • consumer behaviour
  • marketing communications
  • strategic marketing
  • international marketing
  • experiential marketing
  • and marketing and digital media

Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.

Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as:

Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

More books from Taylor and Francis

Cover of the book Globalization and Education by
Cover of the book Souls Looking Back by
Cover of the book Contemporary Perspectives on Ecofeminism by
Cover of the book U.S.-Canadian Agricultural Trade Challenges by
Cover of the book Introduction to the World Economy by
Cover of the book Modes of Censorship by
Cover of the book The Image of God and the Psychology of Religion by
Cover of the book Men and Masculinities in Contemporary Japan by
Cover of the book The Medieval Idea of Law as Represented by Lucas de Penna (Routledge Revivals) by
Cover of the book Ritual and the Sacred by
Cover of the book Amey Hayward by
Cover of the book Ethics and the History of Philosophy by
Cover of the book Second Language Learning by
Cover of the book History of the Concept of Mind by
Cover of the book Evolutionary and Interpretive Archaeologies by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy