Industries category: 12638 books

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty,...

More than Mom's apple pie, peanut butter is the all-American food. With its rich, roasted-peanut aroma and flavor; caramel hue; and gooey, consoling texture, peanut butter is an enduring favorite, found in the pantries of at least 75 percent of American kitchens. Americans eat more than a billion...

"The closer the new media future gets, the further victory appears." --Michael Wolff This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted,...

Would you like your business......to burst into public awareness like Lady Gaga?...to have the long-lived success of Mick Jagger?...to demonstrate the creativity of The Beatles?We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity,...

Life in a Shoe is three stories all in one. It’s a memoir of Norman Finn's adventures around the world as well as a history of the shoe industry. It delves into the world of the individual entrepreneurs and corporate structures. These stories from the business and fashion worlds take place...

n this reference guide there are basic tips provided for aspiring singers who would like to pursue a singing career but don't know where to start. Speaking from first-hand experience, I will share with you some tips on how to initiate the process of taking the first steps in developing, exposing and...

A new, incisive history of the transcontinental railroads and how they transformed America in the decades after the Civil War. The transcontinental railroads of the late nineteenth century were the first corporate behemoths. Their attempts to generate profits from proliferating debt sparked...

Founded by Reuben H. Fleet in 1923, Consolidated Aircraft Corporation (later Convair) became one of the most significant aircraft manufacturers in American history. For roughly 60 years, this prolific company was synonymous with San Diego. In fact, whole sections of the city were designed to provide...

In the first half of the 20th century, Fontana Farms Company operated a hog ranch on the site where Kaiser Company Incorporated later erected one of the nation�s largest steel mills. After the Japanese attack on Pearl Harbor in 1941, the United States was forced into an unprecedented escalation in...

Starting with the first horse-drawn trolleys introduced by the San Diego Streetcar Company in 1886, San Diego’s history included the growth and decline of several trolley systems. After electricity arrived, San Diego was the site of early experimentation for electric trolleys on the West Coast and...

Amy Lyndon is one of Hollywood's premiere Booking Coaches and the creator of the revolutionary Lyndon Technique: "The 15 Guideline Map To Booking" Handbook. Besides being a Coach and Mentor, she is also an Actress, Director, Producer, Casting Director, and was a CEO of a successful Personal Management...

An epic, scandal-plagued story of the immigrant family that built—and then spectacularly lost—a global wine empire Set in California’s lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal....

Finding the Future of Digital Book Publishing – Interviews With 19 Innovative Ebook Business Leaders is Digital Book World’s first ebook. In interviews with 19 innovative ebook business leaders, Digital Book World’s editorial director Jeremy Greenfield draws out how these professionals are leading...

The extraordinary rags-to-riches tale of Olivier Baussan and the roadside soap stand that became L’Occitane, one of the world’s most successful purveyors of natural fragrances. Founded in 1976 by Olivier Baussan, the now world-renowned fragrance company L’Occitane, “a woman of Provence” in...