For God, Country, and Coca-Cola

Business & Finance, Industries & Professions, Industries
Cover of the book For God, Country, and Coca-Cola by Mark Pendergrast, Basic Books
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Author: Mark Pendergrast ISBN: 9780465046997
Publisher: Basic Books Publication: May 14, 2013
Imprint: Basic Books Language: English
Author: Mark Pendergrast
ISBN: 9780465046997
Publisher: Basic Books
Publication: May 14, 2013
Imprint: Basic Books
Language: English

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, “The Real Thing.”

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For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, “The Real Thing.”

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