Industries category: 12638 books
by Ana Podadera Pastrana
Language: Spanish
Release Date: May 27, 2016
Language: Spanish
Release Date: May 27, 2016
Adquirir y/o actualizar los conocimientos necesarios para desarrollar correctamente el trabajo en un obrador de pastelería-panadería. Conocer los rellenos básicos de bollería y pastelería y saber diferenciar cada uno de los ingredientes de cada elaboración, así como las normas de higiene para...
¿Cómo crear un storytelling de marca?
De la teoría a la práctica profesional
Language: Spanish
Release Date: January 8, 2018
Somos cocreadores y demandantes de relatos en un contexto donde el storytelling adquiere una nueva dimensión social. Un fenómeno que no ha pasado inadvertido para las marcas: las campañas publicitarias cuentan historias sobre personas y no se centran en sus productos o servicios. Este libro tiene...
Moveable Feasts
From Ancient Rome to the 21st Century, the Incredible Journeys of the Food We Eat
Language: English
Release Date: November 13, 2007
Today the average meal has traveled thousands of miles before reaching the dinner table. How on earth did this happen? In fact, long-distance food is nothing new and, since the earliest times, the things we eat and drink have crossed countries and continents. Through delightful anecdotes and astonishing...
The Real Thing
Truth and Power at the Coca-Cola Company
Language: English
Release Date: February 3, 2004
A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture
The Real Thing is a portrait of America’s most famous...
Aerotropolis
The Way We'll Live Next
Language: English
Release Date: March 1, 2011
This brilliant and eye-opening look at the new phenomenon called the aerotropolis gives us a glimpse of the way we will live in the near future—and the way we will do business too.
Not so long ago, airports were built near cities, and roads connected the one to the other. This pattern—the...
The Looting Machine
Warlords, Oligarchs, Corporations, Smugglers, and the Theft of Africa's Wealth
Language: English
Release Date: May 3, 2016
The trade in oil, gas, gems, metals and rare earth minerals wreaks havoc in Africa. During the years when Brazil, India, China and the other emerging markets” have transformed their economies, Africa's resource states remained tethered to the bottom of the industrial supply chain. While Africa...
220 Best Franchises to Buy
The Essential Sourcebook for Evaluating the Best Franchise Opportunities
Language: English
Release Date: February 24, 2010
Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy, revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and...
The Oil Card
Global Economic Warfare in the 21st Century
Language: English
Release Date: July 22, 2008
Challenging the conventional wisdom surrounding high oil prices, this compelling argument sheds an entirely new light on free-market industry fundamentals. By deciphering past, present, and future geopolitical events, it makes the case that oil pricing and availability have a long history of being...
The Lean Six Sigma Guide to Doing More With Less
Cut Costs, Reduce Waste, and Lower Your Overhead
Language: English
Release Date: January 28, 2010
Praise for The Lean Six Sigma guide to Doing More with Less
"At Frito Lay, we have applied many of the concepts and tools in this book, and we are realizing a five to seven times return on our annual Lean Six Sigma investment."
—Tony Mattei, Lean Six Sigma Director, Frito Lay
"Ecolab...
The Meat Racket
The Secret Takeover of America's Food Business
Language: English
Release Date: February 18, 2014
An investigative journalist takes you inside the corporate meat industry—a shocking, in-depth report every American should read.
How much do you know about the meat on your dinner plate? Journalist Christopher Leonard spent more than a decade covering the country’s biggest meat companies,...
Marketing Your Event Planning Business
A Creative Approach to Gaining the Competitive Edge
Language: English
Release Date: May 20, 2010
Practical, prescriptive advice on successfully marketing your event planning business
Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate...
Three Blind Mice
How the TV Networks Lost Their Way
Language: English
Release Date: October 6, 2010
What happened to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits?
Ken Auletta, author of Greed and Glory on Wall Street, tells the gripping story of the decline of the networks in this epically scaled work...
How to Succeed in Business Without Really Crying
Lessons From a Life in Comedy
Language: English
Release Date: April 8, 2014
For many years, television comedy was an exclusive all boys’ club—until a brilliant comedian named Carol Leifer came along, blazing a trail for funny women everywhere. From Late Night with David Letterman and Saturday Night Live to Seinfeld, The Ellen Show, and Modern Family, Carol has written...
Dangerous Doses
A True Story of Cops, Counterfeiters, and the Contamination of America's Drug Supply
Language: English
Release Date: May 1, 2006
An investigation into crime and corruption that offers “a journey into the underbelly of the pharmaceutical industry” (Buzz Bissinger).
Stolen, tainted, and compromised counterfeit medicine has increasingly made its way into a poorly regulated distribution system—reaching vulnerable and...