Creating, Capturing, and Protecting Value
by
Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter
Language: English
Release Date: October 21, 2009
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering...