Technology Entrepreneurship

Creating, Capturing, and Protecting Value

Nonfiction, Science & Nature, Technology, Engineering, Industrial, Business & Finance, Management & Leadership, Industrial Management
Cover of the book Technology Entrepreneurship by Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter, Elsevier Science
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Author: Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter ISBN: 9780080922881
Publisher: Elsevier Science Publication: October 21, 2009
Imprint: Academic Press Language: English
Author: Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter
ISBN: 9780080922881
Publisher: Elsevier Science
Publication: October 21, 2009
Imprint: Academic Press
Language: English

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.

  • Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture
  • In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups
  • Extensive discussion of technology management and continuous innovation as a competitive advantage
  • Addresses the issue of leading, managing, motivating, and compensating technical workers
  • More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.

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