Commercial category: 2641 books

Cover of Jewish Mad Men

Jewish Mad Men

Advertising and the Design of the American Jewish Experience

by Kerri P. Steinberg
Language: English
Release Date: February 16, 2015

It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg...
Cover of How to Write Ads That Sell - 23 Ad Executives Share Their Secrets for Creating Advertising That Will Get Attention, Win Over Customers, and Make Money
Cover of Art of Selling Movies
by John McElwee
Language: English
Release Date: February 20, 2017

The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark....
Cover of Lively Advertising Cuts of the Twenties and Thirties

Lively Advertising Cuts of the Twenties and Thirties

1,102 Illustrations of Animals, Food and Dining, Children, etc.

by
Language: English
Release Date: October 29, 2013

Extensive collection of engaging, copyright-free period graphics embracing variety of categories—amusements, children’s activities, women’s fashions, domestic and barnyard animals, eating, drinking, much more. Delightful visual commentary on early 20th-century life; invaluable sourcebook for graphic artists.
Cover of Just Doing It: A History of Advertising

Just Doing It: A History of Advertising

100 people who made advertising and our lives different

by Pia Elliott
Language: English
Release Date: October 9, 2014

The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy? Where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century,...
Cover of A Practical Guide to Subcontracting
by R. Jones
Language: English
Release Date: September 2, 2003

Concise review of the rules and regulations for employing labour directly, labour-only subcontractors or supply and fix-sub-contractors. Also offers practical advice on the tax deduction scheme and how to avoid falling foul of the Inland Revenue.
Cover of Opening Markets for Foreign Skills: How Can the WTO Help?

Opening Markets for Foreign Skills: How Can the WTO Help?

Lessons from the EU and Uganda's Regional Services Deals

by Joy Kategekwa
Language: English
Release Date: July 8, 2014

The Mode 4 commitments of WTO Members are narrow and shallow. Even though trade negotiations for enhanced Mode 4 access started well before the launch of the DDA- prospects for success are thin. These negotiations followed a traditional mercantilist approach- with limited attention to the underlying...
Cover of Science and Technology in International Economic Law
by
Language: English
Release Date: December 13, 2013

Science and technology plays an increasingly important role in the continued development of international economic law. This book brings together well-known and rising scholars to explore the status and interaction of science, technology and international economic law. The book reviews the place of...
Cover of Claims to Traceable Proceeds

Claims to Traceable Proceeds

Law, Equity, and the Control of Assets

by Aruna Nair
Language: English
Release Date: March 1, 2018

In this new book, Aruna Nair sets out her arguments for a re-evaluation of the law of tracing. A new model of the law of tracing is proposed and the book demonstrates how current problems can be solved using this new model. The rules of tracing are not shown not to be pure rules of evidence, aimed...
Cover of The Fundamentals of Contract Law and Clauses
by Nancy S. Kim
Language: English
Release Date: September 30, 2016

This accessible textbook helps students learn essential transactional skills by explaining the meaning and purpose of common contract clauses and exploring some potential pitfalls associated with their use. Nancy Kim utilizes select case summaries and contract clause examples to illustrate doctrinal...
Cover of Dear Photograph
by Taylor Jones
Language: English
Release Date: July 3, 2012

We all have moments we wish we could relive. We'd give anything to skid down the toboggan hills of our youth, to breathe in the smell of our children as babies, or to spend just one more minute with someone we've lost. Dear Photograph provides a way to link these memories from the past to the present,...
Cover of Design: Portfolio

Design: Portfolio

Self promotion at its best

by Craig Welsh
Language: English
Release Date: June 1, 2013

Featuring a curated collection of approximately 300 exquisite designs, along with essays from designers in the field about the essence and importance of a good portfolio design, *Design: Portfolio *contains mini-workshops that dissect several featured projects and highlight the effectiveness of exceptional...
Cover of Aeronautical Chart Users Guide

Aeronautical Chart Users Guide

National Aeronautical Navigation Services

by Federal Aviation Administration
Language: English
Release Date: February 1, 2012

A critical reference tool for any aeronautical navigator, the ninth edition of the Aeronautical Chart User’s Guide presents the most up-to-date information on charts adhering to Visual Flight Rule (VFR) and Instrument Flying Rule (IFR). Hundreds of color images throughout the book are paired with...
Cover of Legends of Hollywood Forever Cemetery
by E.J. Stephens, Kim Stephens
Language: English
Release Date: July 17, 2017

Founded in 1899, scenic Hollywood Forever Cemetery--the only cemetery located within the city of Hollywood--serves as the "permanent home" for many of Hollywood's most famous (and infamous) characters. Hollywood Forever Cemetery boasts a fascinating history surpassed only by the compelling...
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