Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality

An Empirical Study in the Television Industry

Business & Finance, Marketing & Sales
Big bigCover of Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality

More books from GRIN Verlag

bigCover of the book Das Leben des Henkers in der frühen Neuzeit by
bigCover of the book Age Diversity - a management approach against the background of demographic changes by
bigCover of the book Wie effizient ist der britische National Health Service NHS by
bigCover of the book Spanisch in Kolumbien by
bigCover of the book Narrative Strukturen und ihre Konstruktion mit dem Schwerpunkt auf Zeitlichkeit in Alan Moores und Dave Gibbons 'Watchmen' by
bigCover of the book Die UN-Klimakonferenz auf Bali im Jahr 2007 in der Medienberichterstattung by
bigCover of the book Love it or (be)leave (in) it. Die Kontroverse um das Prinzip der Konfrontativen Pädagogik by
bigCover of the book Die affektiven Aspekte von Lernprozessen im historischen Unterricht der Schule - Konzepte by
bigCover of the book A Downward Spiral? How the United States falls victim to its own religious history by
bigCover of the book Strafe und Sühne by
bigCover of the book Zu Vor- und Nachteilen von Fernsehdebatten by
bigCover of the book Kindermedien 2000 - Mit der Lizenz zum Erfolg by
bigCover of the book John Steinbeck's 'The Red Pony'. The Moral Maturation of the Boy Jody by
bigCover of the book Nachhaltige Verpackungen von Obst und Gemüse im stationären Einzelhandel by
bigCover of the book Report on Visit to National Institute of Traditional Medicine and National Biodiversity Center. Systematic Botany by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy