Be Your Own Brand

Achieve More of What You Want by Being More of Who You Are

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Be Your Own Brand by David McNally, Karl Speak, Berrett-Koehler Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David McNally, Karl Speak ISBN: 9781605098128
Publisher: Berrett-Koehler Publishers Publication: December 13, 2010
Imprint: Berrett-Koehler Publishers Language: English
Author: David McNally, Karl Speak
ISBN: 9781605098128
Publisher: Berrett-Koehler Publishers
Publication: December 13, 2010
Imprint: Berrett-Koehler Publishers
Language: English

NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. "Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.” --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company “A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.” --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines “Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.” --Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH “From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.” --Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. "Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.” --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company “A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.” --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines “Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.” --Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH “From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.” --Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group

More books from Berrett-Koehler Publishers

Cover of the book Collaborating with the Enemy by David McNally, Karl Speak
Cover of the book The Age of Overwhelm by David McNally, Karl Speak
Cover of the book We Can’t Talk about That at Work! by David McNally, Karl Speak
Cover of the book Humble Consulting by David McNally, Karl Speak
Cover of the book Changing How the World Does Business by David McNally, Karl Speak
Cover of the book The Positive Organization by David McNally, Karl Speak
Cover of the book Breakdown, Breakthrough by David McNally, Karl Speak
Cover of the book The Virtual Project Management Office by David McNally, Karl Speak
Cover of the book Hidden Strengths by David McNally, Karl Speak
Cover of the book Rethinking Money by David McNally, Karl Speak
Cover of the book The Great American Jobs Scam by David McNally, Karl Speak
Cover of the book Women Lead the Way by David McNally, Karl Speak
Cover of the book Getting to Scale by David McNally, Karl Speak
Cover of the book Permission to Speak Freely by David McNally, Karl Speak
Cover of the book The Government Manager's Guide to Contract Negotiation by David McNally, Karl Speak
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy