Audience Explorations: Guidebook for Hopefully Seeking the Audience

Nonfiction, Entertainment, Performing Arts, Business Aspects, Business & Finance, Economics, Sustainable Development
Cover of the book Audience Explorations: Guidebook for Hopefully Seeking the Audience by Goran Tomka, IETM
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Author: Goran Tomka ISBN: 9782930897097
Publisher: IETM Publication: October 7, 2016
Imprint: Smashwords Edition Language: English
Author: Goran Tomka
ISBN: 9782930897097
Publisher: IETM
Publication: October 7, 2016
Imprint: Smashwords Edition
Language: English

Regularly discussed, largely (ab)used, often misunderstood: the term ‘audience development’ is undoubtedly a tricky one. It is understood very differently by different people and in different contexts;evenwithinthesameorganisation,eachstaffmember has a slightly (or very) different perception of actual (and poten- tial) audiences - and what to do with them. Finally, many artists and professionals consider this term suspiciously, either as EU jargon or as a synonym for return on investment (the infamous attitude ‘more bums on seats’) - which indeed is the attitude of policy-mak- ers, sometimes.
Starting with its title, this publication invites you to explore the complex and fascinating subject that is the audience, to ques- tion and complicate your understanding of them, and to rethink ‘audience development’ in terms of connection with fellow citizens, genuine exchange and ‘togetherness’. Refusing to list one-size-fits- all solutions to magically increase your audiences overnight, this text presents a set of ‘tools’, exercises and suggestions to lead an autonomous exploration of your own (potential) audiences and to better connect with them, according to your own mission and values.
Enjoy a refreshing read that will give you not only valuable practical tools, but also new motivations to engage with your audiences.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Regularly discussed, largely (ab)used, often misunderstood: the term ‘audience development’ is undoubtedly a tricky one. It is understood very differently by different people and in different contexts;evenwithinthesameorganisation,eachstaffmember has a slightly (or very) different perception of actual (and poten- tial) audiences - and what to do with them. Finally, many artists and professionals consider this term suspiciously, either as EU jargon or as a synonym for return on investment (the infamous attitude ‘more bums on seats’) - which indeed is the attitude of policy-mak- ers, sometimes.
Starting with its title, this publication invites you to explore the complex and fascinating subject that is the audience, to ques- tion and complicate your understanding of them, and to rethink ‘audience development’ in terms of connection with fellow citizens, genuine exchange and ‘togetherness’. Refusing to list one-size-fits- all solutions to magically increase your audiences overnight, this text presents a set of ‘tools’, exercises and suggestions to lead an autonomous exploration of your own (potential) audiences and to better connect with them, according to your own mission and values.
Enjoy a refreshing read that will give you not only valuable practical tools, but also new motivations to engage with your audiences.

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