Arts Marketing

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Arts Marketing by Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin, Taylor and Francis
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Author: Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin ISBN: 9781136428241
Publisher: Taylor and Francis Publication: March 30, 2007
Imprint: Routledge Language: English
Author: Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin
ISBN: 9781136428241
Publisher: Taylor and Francis
Publication: March 30, 2007
Imprint: Routledge
Language: English

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

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