Application of the General Electric Model to the strategic business units of the DaimlerChrysler AG

Business & Finance, Marketing & Sales
Cover of the book Application of the General Electric Model to the strategic business units of the DaimlerChrysler AG by Katja Zimmerling, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Katja Zimmerling ISBN: 9783638541220
Publisher: GRIN Publishing Publication: September 5, 2006
Imprint: GRIN Publishing Language: English
Author: Katja Zimmerling
ISBN: 9783638541220
Publisher: GRIN Publishing
Publication: September 5, 2006
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Mount Union College, 6 entries in the bibliography, language: English, abstract: When Gottlieb Daimler and Karl Benz built their first car in 1886, neither of them would have imagined what a global company would arisen from their invention. The brands Maybach, Mercedes Benz, and Smart are known worldwide. They all belong to the subdivision Mercedes Car Group. In 1998, Daimler-Benz AG merged with the American Chrysler Corporation to form DaimlerChrysler AG. Since then, the well known brands Dodge, Chrysler, and Jeep were added as to the DaimlerChrysler AG as the Chrysler Group division. DaimlerChrysler bought Fuso, the truck division of the Japanese Mitsubishi Motors Company, for its Commercial Vehicles Division in March 2004. Also, Mitsubishi is DaimlerChrysler's strategic partner and has already developed new engines and compact cars in several joint ventures. The company's Commercial Vehicles Division also includes well-established brands such as Setra (buses), Freightliner (trucks), Sterling Trucks, Western Star Trucks, as well as Mercedes-Benz buses and trucks. Not only does DaimlerChrysler AG offer vehicles but it also offers various services through its DaimlerChrysler Services and DaimlerChrysler Bank divisions. The former offers services like insurance services or toll collection solutions while the latter specializes in leasing, financing, financial investment, and even offers three different VISA credit cards. [...]

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Mount Union College, 6 entries in the bibliography, language: English, abstract: When Gottlieb Daimler and Karl Benz built their first car in 1886, neither of them would have imagined what a global company would arisen from their invention. The brands Maybach, Mercedes Benz, and Smart are known worldwide. They all belong to the subdivision Mercedes Car Group. In 1998, Daimler-Benz AG merged with the American Chrysler Corporation to form DaimlerChrysler AG. Since then, the well known brands Dodge, Chrysler, and Jeep were added as to the DaimlerChrysler AG as the Chrysler Group division. DaimlerChrysler bought Fuso, the truck division of the Japanese Mitsubishi Motors Company, for its Commercial Vehicles Division in March 2004. Also, Mitsubishi is DaimlerChrysler's strategic partner and has already developed new engines and compact cars in several joint ventures. The company's Commercial Vehicles Division also includes well-established brands such as Setra (buses), Freightliner (trucks), Sterling Trucks, Western Star Trucks, as well as Mercedes-Benz buses and trucks. Not only does DaimlerChrysler AG offer vehicles but it also offers various services through its DaimlerChrysler Services and DaimlerChrysler Bank divisions. The former offers services like insurance services or toll collection solutions while the latter specializes in leasing, financing, financial investment, and even offers three different VISA credit cards. [...]

More books from GRIN Publishing

Cover of the book Customer Equity Analyses by Katja Zimmerling
Cover of the book Objective narrative, irony and sympathy in Flaubert's 'Un Coeur simple' by Katja Zimmerling
Cover of the book The Pennsylvania German English - the Language of the Pennsylvania Germans by Katja Zimmerling
Cover of the book Utopian Novels in Victorian England by Katja Zimmerling
Cover of the book Communication Technology by Katja Zimmerling
Cover of the book Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections by Katja Zimmerling
Cover of the book Reconciliation in Sri Lanka by Katja Zimmerling
Cover of the book Democracy on a global level - feasible or utopian? Cosmopolitan Democracy vs. Deliberative Democracy? by Katja Zimmerling
Cover of the book UNPROFOR AND UNTAC - A Comparative Analysis by Katja Zimmerling
Cover of the book Between Occult Fiction and the Promotion of Theosophical Ideas by Katja Zimmerling
Cover of the book A study of Marketing and Online Marketing Tools which improve online success by Katja Zimmerling
Cover of the book The Baltic States as members of the European Union - An analysis of the public opinion to EU membership in the Baltic Region by Katja Zimmerling
Cover of the book Symbols in Context - The Mystic Egg in Doris Lessing's The Memoirs of a Survivor by Katja Zimmerling
Cover of the book The Architecture of the National Theatre by Katja Zimmerling
Cover of the book Trade barriers in the triad communities by Katja Zimmerling
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy