Analysis of the Marketing Environment for Microsoft Xbox

Business & Finance, Marketing & Sales
Cover of the book Analysis of the Marketing Environment for Microsoft Xbox by Stefan Lacher, Florian Roth, David Schumacher, Florian Keller, GRIN Publishing
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Author: Stefan Lacher, Florian Roth, David Schumacher, Florian Keller ISBN: 9783638273596
Publisher: GRIN Publishing Publication: May 4, 2004
Imprint: GRIN Publishing Language: English
Author: Stefan Lacher, Florian Roth, David Schumacher, Florian Keller
ISBN: 9783638273596
Publisher: GRIN Publishing
Publication: May 4, 2004
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, Deakin University (Faculty of Business and Law), course: Marketing Management, language: English, abstract: What comes first to your mind when you hear the names Sony and Nintendo? Maybe you associate them as the two huge players on the video console market which dominate this segment. So what happens if the giant of the software industry, Microsoft, steps into a so far protected territory and introduces a perfect planned marketing campaign that brings the green Xbox-logo in everybody's mind? Considering that Microsoft is a very aggressive and well financially equipped company, therefore one of the most successful in the world, you can expect a major showdown. But what will happen to the customer who should be the driving force of the ma rketing effort of those players?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, Deakin University (Faculty of Business and Law), course: Marketing Management, language: English, abstract: What comes first to your mind when you hear the names Sony and Nintendo? Maybe you associate them as the two huge players on the video console market which dominate this segment. So what happens if the giant of the software industry, Microsoft, steps into a so far protected territory and introduces a perfect planned marketing campaign that brings the green Xbox-logo in everybody's mind? Considering that Microsoft is a very aggressive and well financially equipped company, therefore one of the most successful in the world, you can expect a major showdown. But what will happen to the customer who should be the driving force of the ma rketing effort of those players?

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