Brilliant Copywriting

How to craft the most interesting and effective copy imaginable

Business & Finance, Human Resources & Personnel Management, Skills, Business Reference, Business Communication, Entrepreneurship & Small Business
Cover of the book Brilliant Copywriting by Roger Horberry, Pearson Education Limited
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Author: Roger Horberry ISBN: 9780273742227
Publisher: Pearson Education Limited Publication: April 8, 2010
Imprint: Pearson Business Language: English
Author: Roger Horberry
ISBN: 9780273742227
Publisher: Pearson Education Limited
Publication: April 8, 2010
Imprint: Pearson Business
Language: English

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know

it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone

who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

 

Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to

reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know

it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone

who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

 

Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to

reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

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