Marketing Communications in Tourism and Hospitality

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Marketing Communications in Tourism and Hospitality by Scott McCabe, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Scott McCabe ISBN: 9781136437410
Publisher: Taylor and Francis Publication: August 31, 2010
Imprint: Routledge Language: English
Author: Scott McCabe
ISBN: 9781136437410
Publisher: Taylor and Francis
Publication: August 31, 2010
Imprint: Routledge
Language: English

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge?

Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.

This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge?

Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.

This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

More books from Taylor and Francis

Cover of the book State Policies and Techno-Industrial Innovation by Scott McCabe
Cover of the book Power, Protest and Participation by Scott McCabe
Cover of the book Biotechnology and Agricultural Development by Scott McCabe
Cover of the book Understanding Scotland Musically by Scott McCabe
Cover of the book Culture and Propaganda by Scott McCabe
Cover of the book Jean-Jacques Rousseau by Scott McCabe
Cover of the book John Milton by Scott McCabe
Cover of the book Phonology for Communication Disorders by Scott McCabe
Cover of the book Genocide in Contemporary Children's and Young Adult Literature by Scott McCabe
Cover of the book Infant Baptism in Reformation Geneva by Scott McCabe
Cover of the book Knowledge Networks and Tourism by Scott McCabe
Cover of the book Handbook of Applied System Science by Scott McCabe
Cover of the book State Violence and Human Rights by Scott McCabe
Cover of the book Europeanizing Social Democracy? by Scott McCabe
Cover of the book Genetic Discrimination by Scott McCabe
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy