Marketing Communications in Tourism and Hospitality

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Marketing Communications in Tourism and Hospitality by Scott McCabe, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Scott McCabe ISBN: 9781136437410
Publisher: Taylor and Francis Publication: August 31, 2010
Imprint: Routledge Language: English
Author: Scott McCabe
ISBN: 9781136437410
Publisher: Taylor and Francis
Publication: August 31, 2010
Imprint: Routledge
Language: English

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge?

Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.

This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge?

Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.

This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

More books from Taylor and Francis

Cover of the book Podcast Academy: The Business Podcasting Book by Scott McCabe
Cover of the book Greeting the Angels by Scott McCabe
Cover of the book US Power in Latin America by Scott McCabe
Cover of the book Becoming a Nurse by Scott McCabe
Cover of the book Innovation in Social Services by Scott McCabe
Cover of the book Holstun Pamphlet Wars by Scott McCabe
Cover of the book Tourism, Power and Space by Scott McCabe
Cover of the book The Power of Interest for Motivation and Engagement by Scott McCabe
Cover of the book Psychoanalytic Criticism by Scott McCabe
Cover of the book Capital and Interest by Scott McCabe
Cover of the book The Elements of Law by Scott McCabe
Cover of the book The Beauty Industry by Scott McCabe
Cover of the book The Paris Commune 1871 by Scott McCabe
Cover of the book The Evaluation and Treatment of Mild Traumatic Brain Injury by Scott McCabe
Cover of the book Reading the Adolescent Romance by Scott McCabe
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy