Advertising Basics!

A Resource Guide for Beginners

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising Basics! by Professor J V Vilanilam, A K Varghese, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Professor J V Vilanilam, A K Varghese ISBN: 9789352800797
Publisher: SAGE Publications Publication: March 5, 2004
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Professor J V Vilanilam, A K Varghese
ISBN: 9789352800797
Publisher: SAGE Publications
Publication: March 5, 2004
Imprint: Sage Publications Pvt. Ltd
Language: English

Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis.

The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department.

Some of the highlights of this text are:
- A holistic introduction which gives the reader a pan-industry perspective of advertising.
- The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet.
- Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising.
- Pointers on how to conduct an advertising campaign.
- Numerous advertisements which illustrate the theory and examples used in the book.
- Tips on how to select an advertising agency and in what circumstances the agency should be changed.
- A simple, approachable and anecdotal style of writing which the reader will enjoy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis.

The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department.

Some of the highlights of this text are:
- A holistic introduction which gives the reader a pan-industry perspective of advertising.
- The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet.
- Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising.
- Pointers on how to conduct an advertising campaign.
- Numerous advertisements which illustrate the theory and examples used in the book.
- Tips on how to select an advertising agency and in what circumstances the agency should be changed.
- A simple, approachable and anecdotal style of writing which the reader will enjoy.

More books from SAGE Publications

Cover of the book An Introduction to Human Resource Management by Professor J V Vilanilam, A K Varghese
Cover of the book Blogging for Educators by Professor J V Vilanilam, A K Varghese
Cover of the book Interpretive Ethnography by Professor J V Vilanilam, A K Varghese
Cover of the book Enhancing Communication & Collaboration in Interdisciplinary Research by Professor J V Vilanilam, A K Varghese
Cover of the book The SAGE Handbook of Islamic Studies by Professor J V Vilanilam, A K Varghese
Cover of the book Munchausen by Proxy Syndrome by Professor J V Vilanilam, A K Varghese
Cover of the book Action-Packed Classrooms, K-5 by Professor J V Vilanilam, A K Varghese
Cover of the book The Psychology of Language by Professor J V Vilanilam, A K Varghese
Cover of the book Jalebi Management by Professor J V Vilanilam, A K Varghese
Cover of the book Building SPSS Graphs to Understand Data by Professor J V Vilanilam, A K Varghese
Cover of the book Designing Services and Programs for High-Ability Learners by Professor J V Vilanilam, A K Varghese
Cover of the book Doing Social Network Research by Professor J V Vilanilam, A K Varghese
Cover of the book Catch a Falling Reader by Professor J V Vilanilam, A K Varghese
Cover of the book The SAGE Encyclopedia of Pharmacology and Society by Professor J V Vilanilam, A K Varghese
Cover of the book Indian Democracy by Professor J V Vilanilam, A K Varghese
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy