A Study on Consumer Decision Making of Canned Foods Purchases in Seri Iskandar Influenced by Packaging

Business & Finance, Marketing & Sales
Cover of the book A Study on Consumer Decision Making of Canned Foods Purchases in Seri Iskandar Influenced by Packaging by Musfirah Mohamad, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Musfirah Mohamad ISBN: 9783668117617
Publisher: GRIN Verlag Publication: December 29, 2015
Imprint: GRIN Verlag Language: English
Author: Musfirah Mohamad
ISBN: 9783668117617
Publisher: GRIN Verlag
Publication: December 29, 2015
Imprint: GRIN Verlag
Language: English

Research Paper (postgraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, , course: Higher National Diploma in Business (Marketing), language: English, abstract: Consumer decision making is very familiar in business matter especially in marketing scope. Every person in this world has the right to make decision when purchasing a product or goods. Consumer decision making can be identified as a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and the product use. People will identify their needs and make decision making to purchase something. It determined by psychological and economic factors. Nowadays, communities are too busy with their daily routine such as working, studying and so on. Regarding these matters, communities will purchase something that gives convenient for them whenever they are in hurry. In order to overcome the barriers, so they usually purchase groceries especially canned foods to cook because it is less time consuming. Normally, attractive packaging of canned foods will be chosen. Attractive packaging can influence people to purchase the products. This research utilized a focus group methodology to understand consumer decision making toward canned foods and how packaging elements can affect buying decisions. Most impulse buying occurs because of product display, and attractive packaging plays an important role in product display. Packaging seems to be one of the most important factors in purchase decisions made at the point of sale. Previous studies have indicated that packaging is a marketing communication vehicle used to capture consumer attention. Other researcher also defined packaging as the enclosing of a physical object, typically a product that will be offered for sale. It is the process of preparing items of equipment for transportation and storage and which embraces preservation, identification and packaging of products.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (postgraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, , course: Higher National Diploma in Business (Marketing), language: English, abstract: Consumer decision making is very familiar in business matter especially in marketing scope. Every person in this world has the right to make decision when purchasing a product or goods. Consumer decision making can be identified as a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and the product use. People will identify their needs and make decision making to purchase something. It determined by psychological and economic factors. Nowadays, communities are too busy with their daily routine such as working, studying and so on. Regarding these matters, communities will purchase something that gives convenient for them whenever they are in hurry. In order to overcome the barriers, so they usually purchase groceries especially canned foods to cook because it is less time consuming. Normally, attractive packaging of canned foods will be chosen. Attractive packaging can influence people to purchase the products. This research utilized a focus group methodology to understand consumer decision making toward canned foods and how packaging elements can affect buying decisions. Most impulse buying occurs because of product display, and attractive packaging plays an important role in product display. Packaging seems to be one of the most important factors in purchase decisions made at the point of sale. Previous studies have indicated that packaging is a marketing communication vehicle used to capture consumer attention. Other researcher also defined packaging as the enclosing of a physical object, typically a product that will be offered for sale. It is the process of preparing items of equipment for transportation and storage and which embraces preservation, identification and packaging of products.

More books from GRIN Verlag

Cover of the book Trace the evolution of the hero in L'Etranger, giving a clear picture of both starting-point and stages of his awareness, and of how they lead to his final declaration. by Musfirah Mohamad
Cover of the book Jürgen Habermas im Kontext des heutigen Mediensystems. Die Funktion der Medien im Strukturwandel der Öffentlichkeit by Musfirah Mohamad
Cover of the book Integrative Sportgruppen: Hintergründe, Konzepte und Strategien by Musfirah Mohamad
Cover of the book The JOIN Principle by Musfirah Mohamad
Cover of the book Warum kann die Neurowissenschaft die Frage der Willensfreiheit nicht beantworten? by Musfirah Mohamad
Cover of the book Einwanderung nach Frankreich by Musfirah Mohamad
Cover of the book Der Vater-Vorteil by Musfirah Mohamad
Cover of the book Wirtschaftliche Globalisierung und ihre Folgen by Musfirah Mohamad
Cover of the book Schulerfolg durch frühkindliche Bildung? by Musfirah Mohamad
Cover of the book Kultur und Bewusstsein - Die Bedingtheit der interkulturellen Kompetenz durch die psychologische Entwicklung by Musfirah Mohamad
Cover of the book B2B versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG) by Musfirah Mohamad
Cover of the book Field Painting - Jasper Johns und die Theorie verschiedener Feldbegriffe by Musfirah Mohamad
Cover of the book World of Warcraft: Gold Guide für Mists of Pandaria by Musfirah Mohamad
Cover of the book Freundschaften im Jugendalter. Entwicklungspsychologische Betrachtungen by Musfirah Mohamad
Cover of the book Eine Analyse des Mythos in Platons Politikos by Musfirah Mohamad
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy