A Handbook of Poll Surveys In Media

An Indian Perspective

Nonfiction, Social & Cultural Studies, Political Science, International
Cover of the book A Handbook of Poll Surveys In Media by Dr. N. Bhaskara Rao, Gyan Publishing House
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Author: Dr. N. Bhaskara Rao ISBN: 9788121250016
Publisher: Gyan Publishing House Publication: June 30, 2010
Imprint: Gyan Publishing House Language: English
Author: Dr. N. Bhaskara Rao
ISBN: 9788121250016
Publisher: Gyan Publishing House
Publication: June 30, 2010
Imprint: Gyan Publishing House
Language: English

It is a hand book on and about poll surveys and the way they are being used by news media. It points to pre-emptive nature of media coverage of polls. A reference book for those in news media covering up and coming political leaders and aspiring candidates, as well as for budding psephologists and analysts in media, what they should look for from surveys and how they should be appraised. The book highlights transparency in conducting and in use of poll surveys. It reminds researchers and survey agencies, the challenge of upholding sanctity and significance of surveys in public domain. The book tracks long history of news media conducting surveys during objective and credible coverage of polls. It is an insider's view and outsider's concern but with a critical perspective. The book cautions about domino effect of survey syndrome and reminds positive potential of survey research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It is a hand book on and about poll surveys and the way they are being used by news media. It points to pre-emptive nature of media coverage of polls. A reference book for those in news media covering up and coming political leaders and aspiring candidates, as well as for budding psephologists and analysts in media, what they should look for from surveys and how they should be appraised. The book highlights transparency in conducting and in use of poll surveys. It reminds researchers and survey agencies, the challenge of upholding sanctity and significance of surveys in public domain. The book tracks long history of news media conducting surveys during objective and credible coverage of polls. It is an insider's view and outsider's concern but with a critical perspective. The book cautions about domino effect of survey syndrome and reminds positive potential of survey research.

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