新終端營銷一本通

Business & Finance, Management & Leadership, Management Science
Cover of the book 新終端營銷一本通 by , 崧博出版事業有限公司
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Author: ISBN: 3470000001063
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author:
ISBN: 3470000001063
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

隨著市場多極化時代的到來,原來我們所熟悉的營銷環境,已經變得面目全非,營銷各個環節都有了全新的演繹。營銷環境的變化,其實質是營銷模式的變化。模式關乎營銷環境的變化與企業營銷環境的變化,大到企業文化,小到產品、價格、員工精神的變化等。做營銷不是概念炒作,也不是華麗包裝。概念與包裝只是一部分支持,最重要的是創建一個創新的贏利模式。

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隨著市場多極化時代的到來,原來我們所熟悉的營銷環境,已經變得面目全非,營銷各個環節都有了全新的演繹。營銷環境的變化,其實質是營銷模式的變化。模式關乎營銷環境的變化與企業營銷環境的變化,大到企業文化,小到產品、價格、員工精神的變化等。做營銷不是概念炒作,也不是華麗包裝。概念與包裝只是一部分支持,最重要的是創建一個創新的贏利模式。

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