新广告营销一本通

Business & Finance, Management & Leadership, Management Science
Cover of the book 新广告营销一本通 by , 崧博出版事業有限公司
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Author: ISBN: 3470000002231
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author:
ISBN: 3470000002231
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

與此同時,我們也發現,進入21世紀的讀者與20世紀90年代相比,發生了很大變化。他們的理論水準大大提高,他們的營銷管理理念有了新的突破。因此,他們要求有新的理論武裝自己的頭腦,需要用新的實踐經驗指導自己的營銷活動。理論上的要求,實踐中的需要,都迫使我們進一步去探索、去思考。

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與此同時,我們也發現,進入21世紀的讀者與20世紀90年代相比,發生了很大變化。他們的理論水準大大提高,他們的營銷管理理念有了新的突破。因此,他們要求有新的理論武裝自己的頭腦,需要用新的實踐經驗指導自己的營銷活動。理論上的要求,實踐中的需要,都迫使我們進一步去探索、去思考。

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