打好廣告戰

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book 打好廣告戰 by 石地, 崧博出版事業有限公司
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Author: 石地 ISBN: 3460000017272
Publisher: 崧博出版事業有限公司 Publication: December 1, 2015
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 石地
ISBN: 3460000017272
Publisher: 崧博出版事業有限公司
Publication: December 1, 2015
Imprint: 崧博出版事業有限公司
Language: Chinese
廣告戰是心理戰,攻心為上;廣告戰是點子戰,巧用謀略者勝;廣告戰是新聞戰,善於製造轟動效應者勝。用“別出心裁、匠心獨運”來形容當代企業的廣告技巧毫不過分,林林總總的廣告招數會把創業者的智慧顯示得淋漓盡致。巧妙的廣告讓你在商業競爭中真正做到四兩撥千斤。本書幫你剝開廣告你神秘的外衣,層層解析,教你成為優質廣告人。
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廣告戰是心理戰,攻心為上;廣告戰是點子戰,巧用謀略者勝;廣告戰是新聞戰,善於製造轟動效應者勝。用“別出心裁、匠心獨運”來形容當代企業的廣告技巧毫不過分,林林總總的廣告招數會把創業者的智慧顯示得淋漓盡致。巧妙的廣告讓你在商業競爭中真正做到四兩撥千斤。本書幫你剝開廣告你神秘的外衣,層層解析,教你成為優質廣告人。

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