品牌營銷

Business & Finance, Management & Leadership, Management
Cover of the book 品牌營銷 by , 崧博出版事業有限公司
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Author: ISBN: 3470000000841
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author:
ISBN: 3470000000841
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

隨著加入WTO,中國企業必將日益融入到世界經濟一體化所產生的國際市場競爭之中。目前,國際市場上企業之間的競爭已經從產品競爭、資本競爭演變為品牌競爭,品牌成了贏取競爭的法寶。同時,隨著收入水平的提高,我國國民品牌消費的意識和趨勢也越來越明顯。因此,企業要掌握自己未來的命運,獲得持續生存發展的能力,就必須以品牌為中心展開營銷活動,這已成為品牌經濟時代企業的經營法則。可見,品牌營銷學是一門伴隨著市場經濟發展而出現的、以品牌為研究的現代市場營銷學。

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隨著加入WTO,中國企業必將日益融入到世界經濟一體化所產生的國際市場競爭之中。目前,國際市場上企業之間的競爭已經從產品競爭、資本競爭演變為品牌競爭,品牌成了贏取競爭的法寶。同時,隨著收入水平的提高,我國國民品牌消費的意識和趨勢也越來越明顯。因此,企業要掌握自己未來的命運,獲得持續生存發展的能力,就必須以品牌為中心展開營銷活動,這已成為品牌經濟時代企業的經營法則。可見,品牌營銷學是一門伴隨著市場經濟發展而出現的、以品牌為研究的現代市場營銷學。

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