企业营销策划实务

Business & Finance, Management & Leadership, Management
Cover of the book 企业营销策划实务 by , 崧博出版事業有限公司
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Author: ISBN: 3470000001977
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author:
ISBN: 3470000001977
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

管理學大師彼得·德魯克曾經這樣說過：可以設想，某些推銷工作總是需要的。然而，營銷的目的就是為了要使推銷成為多余。營銷的目的在於深刻地認識和了解顧客，從而使產品或服務完全適合他的需要而形成產品自我銷售。理想的營銷會產生一個已經準備來購買的顧客。剩下的事情就是如何便於顧客得到這些產品或服務。

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

管理學大師彼得·德魯克曾經這樣說過：可以設想，某些推銷工作總是需要的。然而，營銷的目的就是為了要使推銷成為多余。營銷的目的在於深刻地認識和了解顧客，從而使產品或服務完全適合他的需要而形成產品自我銷售。理想的營銷會產生一個已經準備來購買的顧客。剩下的事情就是如何便於顧客得到這些產品或服務。

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