Zara: An analysis of market-orientated supply chain management in the retail fashion industry

Business & Finance, Marketing & Sales
Cover of the book Zara: An analysis of market-orientated supply chain management in the retail fashion industry by Carmen de la Cruz Iglesias, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Carmen de la Cruz Iglesias ISBN: 9783640406159
Publisher: GRIN Publishing Publication: August 20, 2009
Imprint: GRIN Publishing Language: English
Author: Carmen de la Cruz Iglesias
ISBN: 9783640406159
Publisher: GRIN Publishing
Publication: August 20, 2009
Imprint: GRIN Publishing
Language: English

Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.

More books from GRIN Publishing

Cover of the book The Depression Years on the Canadian Prairies - Causes and Effects by Carmen de la Cruz Iglesias
Cover of the book Issues of Sexuality in 'Bram Stoker's Dracula' by Carmen de la Cruz Iglesias
Cover of the book Praktische Ratschläge für Fluglehrer by Carmen de la Cruz Iglesias
Cover of the book Negotiation as corporate skill by Carmen de la Cruz Iglesias
Cover of the book Implementation of Variable Frequency Drives (VFD) on Boiler Feed Water Pumps for Drum Level Control by Carmen de la Cruz Iglesias
Cover of the book When does the fuel cell come? by Carmen de la Cruz Iglesias
Cover of the book Jane Austen: A Political Author of her Time? by Carmen de la Cruz Iglesias
Cover of the book Energy Bar Industry by Carmen de la Cruz Iglesias
Cover of the book Emotional vs. logical/rational decision making - A research project about the role of feelings in the process of decision making by Carmen de la Cruz Iglesias
Cover of the book Die Darstellung von race und gender in der TV-Serie 'Angel' by Carmen de la Cruz Iglesias
Cover of the book American Influence on Filipino Food Culture - A Case Study by Carmen de la Cruz Iglesias
Cover of the book Caryl Phillips' 'Cambridge' - The Ambiguity of a Slave's Identity through (Re)Naming by Carmen de la Cruz Iglesias
Cover of the book (Post)structural notions of language and history in the novels of Julian Barnes by Carmen de la Cruz Iglesias
Cover of the book Towards an ever closer union? The US-UK special relationship until the UK´s final accession to European Community 1973 by Carmen de la Cruz Iglesias
Cover of the book Valuating a German business - Case adidas by Carmen de la Cruz Iglesias
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy