Writers on Strategy and Strategic Management

Theory and Practice at Enterprise, Corporate, Business and Functional Levels

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Writers on Strategy and Strategic Management by J I Moore, Penguin Books Ltd
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Author: J I Moore ISBN: 9780141941424
Publisher: Penguin Books Ltd Publication: April 5, 2001
Imprint: Penguin Language: English
Author: J I Moore
ISBN: 9780141941424
Publisher: Penguin Books Ltd
Publication: April 5, 2001
Imprint: Penguin
Language: English

Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.

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