Women In Indian Advertisements: Plots & Perspectives

Business & Finance
Cover of the book Women In Indian Advertisements: Plots & Perspectives by Dr. KISHOLOY ROY, Lulu.com
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Author: Dr. KISHOLOY ROY ISBN: 9780244923693
Publisher: Lulu.com Publication: October 24, 2017
Imprint: Lulu.com Language: English
Author: Dr. KISHOLOY ROY
ISBN: 9780244923693
Publisher: Lulu.com
Publication: October 24, 2017
Imprint: Lulu.com
Language: English

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way. This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way. This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.

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