Winning the Customer: Turn Consumers into Fans and Get Them to Spend More

Business & Finance, Marketing & Sales, Advertising & Promotion, Human Resources & Personnel Management, Training
Cover of the book Winning the Customer: Turn Consumers into Fans and Get Them to Spend More by Lou Imbriano, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lou Imbriano ISBN: 9780071775298
Publisher: McGraw-Hill Education Publication: September 16, 2011
Imprint: McGraw-Hill Education Language: English
Author: Lou Imbriano
ISBN: 9780071775298
Publisher: McGraw-Hill Education
Publication: September 16, 2011
Imprint: McGraw-Hill Education
Language: English

Build Customer Relationships and Win Big Revenue!

“Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.”
—Bob Reynolds, President & CEO, Putnam Investments

“Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .”
—Steve Levy, ESPN SportsCenter anchor

“Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.”
—Michael O’Hara Lynch, Head of Global Sponsorship, Visa

“At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.”
—Lucien Boyer, President & Global CEO, Havas Sports & Entertainment

About the Book:

During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.

Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success:

  • The Marketing Playbook: how to identify those who are dying to spend money with you
  • Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments”
  • The Revenue Game: how to build revenue instead of selling concepts

Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice.

Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Build Customer Relationships and Win Big Revenue!

“Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.”
—Bob Reynolds, President & CEO, Putnam Investments

“Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .”
—Steve Levy, ESPN SportsCenter anchor

“Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.”
—Michael O’Hara Lynch, Head of Global Sponsorship, Visa

“At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.”
—Lucien Boyer, President & Global CEO, Havas Sports & Entertainment

About the Book:

During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.

Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success:

Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice.

Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

More books from McGraw-Hill Education

Cover of the book Frontiers in Antennas: Next Generation Design & Engineering by Lou Imbriano
Cover of the book Androids by Lou Imbriano
Cover of the book Schaum's Outline of Electric Circuits, 6th edition by Lou Imbriano
Cover of the book The Big Book of People Skills Games: Quick, Effective Activities for Making Great Impressions, Boosting Problem-Solving Skills and Improving by Lou Imbriano
Cover of the book Improvised Medicine: Providing Care in Extreme Environments by Lou Imbriano
Cover of the book Understanding ETF Options: Profitable Strategies for Diversified, Low-Risk Investing by Lou Imbriano
Cover of the book Schaum's Outline of Basic Business Mathematics, 2ed by Lou Imbriano
Cover of the book Media And Society by Lou Imbriano
Cover of the book How to Do Everything Adobe Illustrator by Lou Imbriano
Cover of the book Lange Q&A Optometry Review: Basic and Clinical Sciences by Lou Imbriano
Cover of the book Oracle SQL Developer Data Modeler for Database Design Mastery by Lou Imbriano
Cover of the book Just Ask Leadership: Why Great Managers Always Ask the Right Questions by Lou Imbriano
Cover of the book 5 Steps to a 5 AP Psychology 2017 Cross-Platform Prep Course by Lou Imbriano
Cover of the book Fitzpatricks Dermatology Flash Cards by Lou Imbriano
Cover of the book Junqueira's Basic Histology: Text and Atlas, Fiifteenth Edition by Lou Imbriano
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy