Winning Results with Google AdWords, Second Edition

Nonfiction, Computers, Internet, Electronic Commerce, General Computing
Cover of the book Winning Results with Google AdWords, Second Edition by Andrew Goodman, McGraw-Hill Education
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Author: Andrew Goodman ISBN: 9780071595742
Publisher: McGraw-Hill Education Publication: October 22, 2007
Imprint: McGraw-Hill Education Language: English
Author: Andrew Goodman
ISBN: 9780071595742
Publisher: McGraw-Hill Education
Publication: October 22, 2007
Imprint: McGraw-Hill Education
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

  • Create strategic groups of ads and keywords
  • Understand Google's Quality Score ad ranking system and quality-based bidding
  • Use the keyword tool to your advantage
  • Develop a successful bidding strategy
  • Write, test, and refine winning ads
  • Filter out inappropriate prospects
  • Expand proven ad campaigns
  • Measure success using Google Analytics and other methods
  • Increase conversion rates
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

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